Electronic Retailer - October 2011 - 13

Inventors Pitch Ideas at Telebrands’ Event in Las Vegas
LAS VEGAS, Nev. – Telebrands, a leading direct response marketing company, hosted Inventor’s Day on Sept. 12 at the Encore. Twenty-five inventors were each given five minutes to pitch their products to a panel of judges that included A.J. Khubani, CEO and founder of TeleBrands, Poonam Khubani of TeleBrands and Nancy Lazkani, president of Icon Media Direct. Inventors demonstrated their products and tried to convince the judges why they would be a good fit for DR. The inventions ranged from the kooky to the practical and included names such as the Snap N Cook, Hot Scoops, Versa Shovel and Insta Caulk. At the end of the day, Khubani said he was very happy with the products that had been presented. “Every time we have these Inventor’s Days, I’m always surprised,” he said. “You’d think by now I’d have seen everything. “Today we saw a lot of novel ideas, a lot of good stuff, good ideas,” he continued. When asked how he knows a product will be a success in direct response industry, Khubani said it all comes down to instinct. “Even though we have a selection process within the company that narrows down the best of inventors’ submissions, I never want to know about the products beforehand,” he said. “That initial knee-jerk reaction, to me that is what’s really important.” Telebrands hosts Inventor’s Days throughout the year; the next event is scheduled for Oct. 11 in Cincinnati.
Level 2, 89 York St. Sydney, NSW 2000 AUSTRALIA Phone: +61 2 80930999 Fax: +61 2 99930777 Email: international@igealife.com Alex Sisiolas, CEO Categories: Distributor – International Distributor – Retail Import/Export Asia-Pacific International, Other

CORRECTIONS
The following are corrections to the The Gold Book 20112012. We regret the errors.
Verimark Holdings Ltd. was excluded from the Gold Book. Verimark Holdings Ltd. www.verimark.co.za P.O. Box 78260 SANDTON 2146 SOUTH AFRICA Phone: +27-11-699-8000

Fax: +27-11-699-8010 Email: michaelv@verimark.co.za Michael van Straaten, CEO Categories: Distribution Services The appropriate categories were excluded from the Gold Book listing for The Maverick Consultancy Ltd. The Maverick Consultancy Ltd. www.consultmaverick.com 10 Fitzroy Square London W1T 5HP UNITED KINGDOM

Phone: 44 20 7874 1880 Email: richard@consultmaverick.com Richard Whinfrey, CEO Categories: Consultant, Direct Response Distribution – International Europe Marketer, Direct Response Media Buyer, Long-Form TV The website and categories were excluded from the Gold Book listing for IGEA Life Sciences. IGEA Life Sciences www.igeagroup.com

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October 2011 | electronicRETAILER

9/28/11 3:26:15 AM

Electronic Retailer - October 2011

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