Electronic Retailer - October 2012 - (Page cover1)

It’s All About the Numbers Monica C. Smith says DR marketers can buy media more wisely, if only they had enough data. The CEO and president of Marketsmith, Inc., is offering just that with her latest venture, I.Predictus. Page 20 + Recent Developments Heighten Online Sales Tax Debate Page 10 Media Attribution Goes Mobile Page 24

Table of Contents for the Digital Edition of Electronic Retailer - October 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
It’s All About the Numbers
Media Attribution Goes Mobile
Marketing to Teens: Not All Fun and Games
Guest Viewpoint
Guest Viewpoint
DRTV
Teleservices
Fulfillment
Member Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - October 2012

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