Electronic Retailer - October 2012 - 14

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR AUGUST 2012

LONG-FORM PRODUCTS SOLD ON TV
Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Insanity NuWave Precision Cooktop Meaningful Beauty NutriBullet Hoover WindTunnel Air Total Gym My Pillow Food Lovers Fat Loss System TapouT XT NuWave Wen Tummy Tuck Nopalea Sensa Zumba Dormeo Octaspring Murad Resurgence Tommie Copper Body Revolution Luminess Air Ninja 1100 Shark Navigator Lift Away Keurig Tria Laser Fluidity Bar Marketing Company Beachbody Hearthware, Inc. Guthy-Renker NutriBullet Techtronic Floor Care Technology Total Gym Fitness LifeBrands, Inc. Provida Life Sciences TFIT Hearthware, Inc. Guthy-Renker Savvier TriVita Sensa Products Zumba Fitness Topshop LLC Murad, Inc. Tommie Copper Gaiam, Inc. Luminess Direct Euro-Pro Operating Euro-Pro Operating Keurig, Inc. Tria Beauty, Inc. Fluidity Home Category Health & Fitness Kitchen Beauty Kitchen Household Health & Fitness Household Health & Fitness Health & Fitness Kitchen Beauty Health & Fitness Health & Fitness Health & Fitness Health & Fitness Household Beauty Personal Health & Fitness Beauty Kitchen Household Household Beauty Health & Fitness Price Three payments of $39.95 plus $24.95 S&H Three payments of $39.95 plus $29.95 S&H $39.95 plus $5.99 S&H Five payments of $19.99 plus $19.95 S&H Four payments of $49.99 with free S&H 30-day trial for $14.95 with free S&H 60-day risk free offer Six payments of $19.99 plus $19.99 S&H Three payments of $39.95 plus $19.95 S&H Three payments of $33.33 plus $29.95 S&H $29.95 plus $5.99 S&H Two payments of $19.99 plus $9.23 S&H Free bottle, just pay $9.95 S&H 30-day trial for $9.95 with free S&H Three payments of $29.95 plus $15.95 S&H 60-night risk-free trial $39.95 plus $8.95 S&H $24.50 for sleeves, $44.50 for shirts Four payments of $29.99 plus $14.99 S&H 30-day trial for $29.95 with free S&H Four payments of $49.95 with free S&H Four payments of $49.95 plus $45.90 S&H Five payments of $49.99 plus $20 S&H Lead generation 30-day trial for $14.95 with free S&H

© Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for August 2012. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

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electronicRETAILER | October 2012



Electronic Retailer - October 2012

Table of Contents for the Digital Edition of Electronic Retailer - October 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
It’s All About the Numbers
Media Attribution Goes Mobile
Marketing to Teens: Not All Fun and Games
Guest Viewpoint
Guest Viewpoint
DRTV
Teleservices
Fulfillment
Member Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2012 - cover1
Electronic Retailer - October 2012 - cover2
Electronic Retailer - October 2012 - 3
Electronic Retailer - October 2012 - 4
Electronic Retailer - October 2012 - 5
Electronic Retailer - October 2012 - 6
Electronic Retailer - October 2012 - Calendar of Events
Electronic Retailer - October 2012 - Your Association, Your Bottom Line
Electronic Retailer - October 2012 - 9
Electronic Retailer - October 2012 - Industry Reports
Electronic Retailer - October 2012 - 11
Electronic Retailer - October 2012 - FTC Forum
Electronic Retailer - October 2012 - 13
Electronic Retailer - October 2012 - IMS Retail Rankings
Electronic Retailer - October 2012 - 15
Electronic Retailer - October 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2012 - 17
Electronic Retailer - October 2012 - Ask the Expert
Electronic Retailer - October 2012 - From the Executive’s Desk
Electronic Retailer - October 2012 - It’s All About the Numbers
Electronic Retailer - October 2012 - 21
Electronic Retailer - October 2012 - 22
Electronic Retailer - October 2012 - 23
Electronic Retailer - October 2012 - Media Attribution Goes Mobile
Electronic Retailer - October 2012 - 25
Electronic Retailer - October 2012 - 26
Electronic Retailer - October 2012 - 27
Electronic Retailer - October 2012 - Marketing to Teens: Not All Fun and Games
Electronic Retailer - October 2012 - 29
Electronic Retailer - October 2012 - 30
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 32
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 34
Electronic Retailer - October 2012 - 35
Electronic Retailer - October 2012 - 36
Electronic Retailer - October 2012 - DRTV
Electronic Retailer - October 2012 - Teleservices
Electronic Retailer - October 2012 - Fulfillment
Electronic Retailer - October 2012 - Member Spotlight
Electronic Retailer - October 2012 - 41
Electronic Retailer - October 2012 - 42
Electronic Retailer - October 2012 - Advertiser Index
Electronic Retailer - October 2012 - Classifieds
Electronic Retailer - October 2012 - 45
Electronic Retailer - October 2012 - Rick Petry
Electronic Retailer - October 2012 - cover3
Electronic Retailer - October 2012 - cover4
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