Electronic Retailer - October 2012 - 17

JORDAN WHITNEY’S TOP TRADITIONAL SHORTFORM CATEGORIES FOR AUGUST 2012

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME Perfect Tortilla Pan Flex Seal Olde Brooklyn Lantern iScope Stretch Genie PRODUCT Pan for cooking tortillas Rubber spray sealant Vintage-style LED lantern Telescoping magnetic flashlight Shoe stretching kit PRICE/OFFER $10 $19.99 $12.99 $14.95 $12.99 DISTRIBUTOR APG Swift Direct Telebrands Bell & Howell/Emson Hampton Direct

PERSONAL CARE
RANK 1 2 3 4 5 SPOT NAME Micro Plus Trojan Vibrations Insta Flex Pure Sleep Teeter Hangups PRODUCT Sound amplifying earpiece Fingertip mini-massager Joint support supplement Stop-snoring device Inversion therapy device PRICE/OFFER $19.95 Lead-generating Lead-generating Lead-generating Lead-generating DISTRIBUTOR Bell & Howell/Emson Church & Dwight Direct Digital Pure Sleep STL International

FITNESS
RANK 1 2 3 4 5 SPOT NAME Treadclimber Booty Slide Chair Gym Street Strider 10 Minute Trainer PRODUCT Exerciser Fitness sliding system Exercise chair Indoor/outdoor elliptical Fitness DVDs PRICE/OFFER Lead-generating $19.95 $14.95 trial Lead-generating $10 trial DISTRIBUTOR Bowflex Harvest Direct Nobile Global Products Street Strider Beachbody

Source: The Jordan Whitney “Greensheet,” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category-speciﬁc research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2012

October 2012 | electronicRETAILER

17

Electronic Retailer - October 2012

Table of Contents for the Digital Edition of Electronic Retailer - October 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
It’s All About the Numbers
Media Attribution Goes Mobile
Marketing to Teens: Not All Fun and Games
Guest Viewpoint
Guest Viewpoint
DRTV
Teleservices
Fulfillment
Member Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2012 - cover1
Electronic Retailer - October 2012 - cover2
Electronic Retailer - October 2012 - 3
Electronic Retailer - October 2012 - 4
Electronic Retailer - October 2012 - 5
Electronic Retailer - October 2012 - 6
Electronic Retailer - October 2012 - Calendar of Events
Electronic Retailer - October 2012 - Your Association, Your Bottom Line
Electronic Retailer - October 2012 - 9
Electronic Retailer - October 2012 - Industry Reports
Electronic Retailer - October 2012 - 11
Electronic Retailer - October 2012 - FTC Forum
Electronic Retailer - October 2012 - 13
Electronic Retailer - October 2012 - IMS Retail Rankings
Electronic Retailer - October 2012 - 15
Electronic Retailer - October 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2012 - 17
Electronic Retailer - October 2012 - Ask the Expert
Electronic Retailer - October 2012 - From the Executive’s Desk
Electronic Retailer - October 2012 - It’s All About the Numbers
Electronic Retailer - October 2012 - 21
Electronic Retailer - October 2012 - 22
Electronic Retailer - October 2012 - 23
Electronic Retailer - October 2012 - Media Attribution Goes Mobile
Electronic Retailer - October 2012 - 25
Electronic Retailer - October 2012 - 26
Electronic Retailer - October 2012 - 27
Electronic Retailer - October 2012 - Marketing to Teens: Not All Fun and Games
Electronic Retailer - October 2012 - 29
Electronic Retailer - October 2012 - 30
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 32
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 34
Electronic Retailer - October 2012 - 35
Electronic Retailer - October 2012 - 36
Electronic Retailer - October 2012 - DRTV
Electronic Retailer - October 2012 - Teleservices
Electronic Retailer - October 2012 - Fulfillment
Electronic Retailer - October 2012 - Member Spotlight
Electronic Retailer - October 2012 - 41
Electronic Retailer - October 2012 - 42
Electronic Retailer - October 2012 - Advertiser Index
Electronic Retailer - October 2012 - Classifieds
Electronic Retailer - October 2012 - 45
Electronic Retailer - October 2012 - Rick Petry
Electronic Retailer - October 2012 - cover3
Electronic Retailer - October 2012 - cover4
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