Electronic Retailer - October 2012 - 40

MEMBER SPOTLIGHT
The following companies are members of the Electronic Retailing Association and have been chosen to be spotlighted this month. Read on to better understand the different types of companies that comprise this vibrant, fast-paced, growing industry. Who:

Who:

What: TargetClose is a customer acquisition platform that leverages its proprietary technology and advanced analytics to engage customers with the most relevant digital experience. Our laser focus on the user experience helps drive new and repeat sales for our clients – and we take risk via our own media spend to drive customers to our clients. Where: Marina Del Rey, California Web: www.targetclose.com Why ERA: “It was clear to me after attending my first ERA event last year that the organization would help continue my education in the DRTV space and provide a great network for business and partner development.” – Kelly Perdew

Who:

What: DRTVinc. is a full-service direct response marketer, specializing in sourcing, launching and managing new consumer products through a specialized acquisition technique. Our proprietary multichannel media buying process rolls out successful direct response marketing campaigns for new products that pass the DRTVInc.’s testing procedures. DRTVInc. reviews new products submitted through innovative offline and online campaigns and contests and partners with select innovators. It then takes the new products through the entire DR process from conception to TV/web and retail. Web: www.drtvinc.com Why ERA: “I am an inventor and hold multiple patents myself. Attending my first ERA convention inspired a flood of ideas about ways to use advanced online technology to bridge the gap between product test and product success. DRTV Inc. is committed to innovative DR technologies, and ERA connects us with the best and brightest partners in the industry to learn, evolve and succeed together. The exchange of ideas and relationships fostered by ERA’s active organization is vital to our success.” – Dr. Iman Foroutan

Who:

What: Denise DuBarry Hay is the founder and president of Kaswit, a direct response marketing company that develops products, complete marketing campaigns and produces infomercials. Where: La Quinta, California Web: www.kaswit.com Why ERA: “I took a few years out of actively participating in the direct marketing business to produce a film and spend more time with my family. Having been one of the founders of Thane, I am asked regularly to help inventors or product owners. From time to time, I find projects that I can’t resist. My direct marketing company, Kaswit, is a boutique company, and I’m very selective about the projects it takes on. Kaswit can help find manufacturing, produce the spot or infomercial and place the show with a company that can roll it out. I’ve rejoined ERA because it appears that I’ll be getting busier, and it’s a great way to reconnect with old colleagues and stay abreast of current trends and government regulations.” – Denise DuBarry-Hay

What: You know Fire, The Wheel and Mousetraps? …That’s what we do! We are a retail product invention, design and development company with a focus on new, never-before-seen products and solutions for all facets of “day-to-day” life. Where: Coral Gables, Florida Web: serranoventions.com Why ERA: “I have been a member of ERA for many years while working at different companies/organizations in the USA and abroad. As a new company/start-up, we at Serranoventions truly appreciate the exposure and many benefits that being a member of ERA provides. As the DRTV/retail markets and platforms change around the globe, having access to the international scope of ERA and its members is essential. And, of course, ERA’s social networking, many international events and industry support is second to none.” – George Bayer

electronicRETAILER | October 2012

Electronic Retailer - October 2012

Table of Contents for the Digital Edition of Electronic Retailer - October 2012