Electronic Retailer - October 2012 - 7

CALENDAR
OCTOBER 2012 | VOLUME 9 • NUMBER 10
Electronic Retailing Association 607 14th Street, NW, Suite 530 Washington, D.C. 20005 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: (425) 977-1036 www.retailing.org webadmin@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Layout and Design: Barry Senyk Marketing: Kaydee Currie Contributing Writers: Tony Besasie, Jack Gordon, Amy Mudge, Gregory Sater Photography: Roger Hagadone Contributing Columnists: Yvonne Anderson, Nancy Arnold, Lesley Fair, Steven Feinberg, Bob Formica, Timothy Hawthorne, Peter Koeppel, Ayal Latz, Rick Petry Editorial Submissions Send press releases and other data to ssain@naylor.com. ADVERTISING Publisher | Mark Migliore mmigliore@naylor.com | (770) 426-8582 Publication Manager | Heather Greyling hciocca@naylor.com | (352) 333-3463 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 Shaun Greyling sgreylin@naylor.com | (352) 333-3385 Scott Pauquette spauquette@naylor.com | (352) 333-3446 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email: webadmin@retailing.org Published October 2012 ERA-M1012/6663

OCTOBER 2012-MARCH 2013 INDUSTRY EVENTS

Oct. 3

ERSP Summit Presented by the Electronic Retailing Self-Regulation Program October 3 Ritz-Carlton New York City, New York For more information, visit http://www.asrcreviews.org/2012/05/ asrc-cbbb-present-nad-caru-and-ersp-annual-conferences-2012/ DMA2012 October 13-18 Mandalay Bay Las Vegas, Nevada For more information, visit www.dma12.org Online Marketing Summit 2012 October 22-25 Santa Clara Convention Center Santa Clara, California For more information, visit www.onlinemarketingsummit.com ad:tech New York November 7-8 Javits Center New York City, New York For more information, visit ad-tech.com/ny Search Engine Strategies Chicago November 12-16 Hyatt Regency Chicago, Illinois For more information, visit sesconference.com/Chicago Network NYC Presented by ERA November 14 Terrace Club New York City, New York For more information, visit www.retailing.org/events Network NYC Presented by ERA January 2013 Los Angeles, California For more information, visit www.retailing.org/events Affiliate Summit West 2013 January 20-22, 2013 Caesars Palace Las Vegas, Nevada For more information, visit www.affiliatesummit.com The Great Ideas Summit 2013 Presented by ERA February 25-27, 2013 Fontainebleau Miami Beach Miami, Florida For more information, visit www.ERAgreatideas.org International Home & Housewares Show March 2-5, 2013 McCormick Place Chicago, Illinois For more information, visit www.housewares.org

Oct. 13-18 Oct. 22-25 Nov. 7-8 Nov. 12-16 Nov. 14

January 2013

Jan. 20-22 Feb. 25-27

March 2-5

Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change.

October 2012 | electronicRETAILER

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Electronic Retailer - October 2012

Table of Contents for the Digital Edition of Electronic Retailer - October 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
It’s All About the Numbers
Media Attribution Goes Mobile
Marketing to Teens: Not All Fun and Games
Guest Viewpoint
Guest Viewpoint
DRTV
Teleservices
Fulfillment
Member Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2012 - cover1
Electronic Retailer - October 2012 - cover2
Electronic Retailer - October 2012 - 3
Electronic Retailer - October 2012 - 4
Electronic Retailer - October 2012 - 5
Electronic Retailer - October 2012 - 6
Electronic Retailer - October 2012 - Calendar of Events
Electronic Retailer - October 2012 - Your Association, Your Bottom Line
Electronic Retailer - October 2012 - 9
Electronic Retailer - October 2012 - Industry Reports
Electronic Retailer - October 2012 - 11
Electronic Retailer - October 2012 - FTC Forum
Electronic Retailer - October 2012 - 13
Electronic Retailer - October 2012 - IMS Retail Rankings
Electronic Retailer - October 2012 - 15
Electronic Retailer - October 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2012 - 17
Electronic Retailer - October 2012 - Ask the Expert
Electronic Retailer - October 2012 - From the Executive’s Desk
Electronic Retailer - October 2012 - It’s All About the Numbers
Electronic Retailer - October 2012 - 21
Electronic Retailer - October 2012 - 22
Electronic Retailer - October 2012 - 23
Electronic Retailer - October 2012 - Media Attribution Goes Mobile
Electronic Retailer - October 2012 - 25
Electronic Retailer - October 2012 - 26
Electronic Retailer - October 2012 - 27
Electronic Retailer - October 2012 - Marketing to Teens: Not All Fun and Games
Electronic Retailer - October 2012 - 29
Electronic Retailer - October 2012 - 30
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 32
Electronic Retailer - October 2012 - Guest Viewpoint
Electronic Retailer - October 2012 - 34
Electronic Retailer - October 2012 - 35
Electronic Retailer - October 2012 - 36
Electronic Retailer - October 2012 - DRTV
Electronic Retailer - October 2012 - Teleservices
Electronic Retailer - October 2012 - Fulfillment
Electronic Retailer - October 2012 - Member Spotlight
Electronic Retailer - October 2012 - 41
Electronic Retailer - October 2012 - 42
Electronic Retailer - October 2012 - Advertiser Index
Electronic Retailer - October 2012 - Classifieds
Electronic Retailer - October 2012 - 45
Electronic Retailer - October 2012 - Rick Petry
Electronic Retailer - October 2012 - cover3
Electronic Retailer - October 2012 - cover4
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