Electronic Retailer - November 2011 - 17

SPOT RANKING BY FREQUENCY FOR SEPTEMBER 2011

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Pro-Form Ab Glider Proactiv Solution Flex Seal One Second Needle Chef Basket Lipozene Pajama Jeans Ahh Bra Hydrolyze Eggies Aluma Wallet Fast Brite Justice Coin Slice-O-Matic Tempur-Pedic Keranique Miracle Socks Neat Thundershirt Astonish Vibrating Twister O-Cedar ProMist Mint Perfect Meatloaf Magic Mesh Marketing Company ICON Health & Fitness Guthy-Renker Flex Seal Telebrands Telebrands Obesity Research Institute Hampton Direct Ahh Bra Hydrolyze Allstar Products Group Telebrands Plymouth Direct/McAlister Justice Coin Telebrands Tempur-Pedic Hydroxatone Ontel Products Corp. The Neat Company Thundershirt Maturo Media Church & Dwight Co. O-Cedar Evolution Robotics Allstar Products Group Allstar/Media Corp. Category Health & Fitness Beauty Household Crafts & Hobbies Kitchen Health & Fitness Fashion Fashion Beauty Kitchen Fashion Automotive Crafts & Hobbies Kitchen Household Beauty Personal Computers & Electronics Pet Products Household Personal Household Household Kitchen Household Price $14.95 $19.95 $19.99 $10 $14.99 $29.95 $39.95 $19.99 $0 $10 $10.99 $10 $19.95 $19.99 $0 $0 $10 $399.80 $36 $9.95 $59.99 $0 $199.99 $19.95 $19.95 S&H $0 $5.99 $9.95 $0 $6.99 $0 $7.95 $0 $0 $7.99 $6.99 $7.95 $12.95 $6.99 $0 $0 $13.98 $0 $0 $0 $4.99 $0 $0 $7.95 $7.95

© Copyright 2011 Infomercial Monitoring Service, Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610)-328-6902. Fax: (610)-328-6791. E-mail sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for September 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

November 2011 | electronicRETAILER

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Electronic Retailer - November 2011

Table of Contents for the Digital Edition of Electronic Retailer - November 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
The Leadership Team
Call Centers in the Age of Facebook
5 Keys to Creating a DR Hit
Building a Voluntary Sales Force
Guest Viewpoint
DRTV
Legal
Teleservices
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - November 2011 - cover1
Electronic Retailer - November 2011 - dps1
Electronic Retailer - November 2011 - dps2
Electronic Retailer - November 2011 - dps3
Electronic Retailer - November 2011 - dps4
Electronic Retailer - November 2011 - 2
Electronic Retailer - November 2011 - 3
Electronic Retailer - November 2011 - 4
Electronic Retailer - November 2011 - 5
Electronic Retailer - November 2011 - 6
Electronic Retailer - November 2011 - Calendar of Events
Electronic Retailer - November 2011 - Your Association, Your Bottom Line
Electronic Retailer - November 2011 - Industry Reports
Electronic Retailer - November 2011 - 10
Electronic Retailer - November 2011 - 11
Electronic Retailer - November 2011 - FTC Forum
Electronic Retailer - November 2011 - 13
Electronic Retailer - November 2011 - eMarketer Research
Electronic Retailer - November 2011 - 15
Electronic Retailer - November 2011 - IMS Retail Rankings
Electronic Retailer - November 2011 - 17
Electronic Retailer - November 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - November 2011 - 19
Electronic Retailer - November 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - November 2011 - 21
Electronic Retailer - November 2011 - 22
Electronic Retailer - November 2011 - 23
Electronic Retailer - November 2011 - The Leadership Team
Electronic Retailer - November 2011 - 25
Electronic Retailer - November 2011 - 26
Electronic Retailer - November 2011 - 27
Electronic Retailer - November 2011 - Call Centers in the Age of Facebook
Electronic Retailer - November 2011 - 29
Electronic Retailer - November 2011 - 30
Electronic Retailer - November 2011 - 31
Electronic Retailer - November 2011 - 5 Keys to Creating a DR Hit
Electronic Retailer - November 2011 - 33
Electronic Retailer - November 2011 - 34
Electronic Retailer - November 2011 - 35
Electronic Retailer - November 2011 - 36
Electronic Retailer - November 2011 - 37
Electronic Retailer - November 2011 - Building a Voluntary Sales Force
Electronic Retailer - November 2011 - Guest Viewpoint
Electronic Retailer - November 2011 - 40
Electronic Retailer - November 2011 - DRTV
Electronic Retailer - November 2011 - Legal
Electronic Retailer - November 2011 - Teleservices
Electronic Retailer - November 2011 - Payment Processing
Electronic Retailer - November 2011 - 45
Electronic Retailer - November 2011 - Advertiser Spotlight
Electronic Retailer - November 2011 - Advertiser Index
Electronic Retailer - November 2011 - Classifieds
Electronic Retailer - November 2011 - 49
Electronic Retailer - November 2011 - Rick Petry
Electronic Retailer - November 2011 - cover3
Electronic Retailer - November 2011 - cover4
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