Electronic Retailer - November 2011 - 19

TOP TRADITIONAL SHORTFORM CATEGORIES FOR SEPTEMBER 2011

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME Flex Seal Furniture Fix Miyashi Pillow Slice-O-Matic Space Bag PRODUCT Rubber spray sealant Massaging pillow Manual slicer Vacuum storage bags PRICE/OFFER $19.99 $19.99 $19.99 $10 DISTRIBUTOR Swift Response Hampton Direct IdeaVillage Telebrands ITW Space Bag

Support panels for furniture $14.99

PETS
RANK 1 2 3 4 5 SPOT NAME Pet Zoom Loungee Plaque Blast Sift & Toss Thundershirt Shed-Pal PRODUCT Car seat cover Spray to clean dog’s teeth Cat litter liner Calming shirt for dogs Dog grooming tool PRICE/OFFER $19.95 $14.99 $10 $36 $19.95 DISTRIBUTOR Emson Telebrands Norman Direct Thundershirt Telebrands

PERSONAL CARE
RANK 1 2 3 4 5 SPOT NAME Vibrating Touch Miracle Socks HD Vision Pure Sleep Bionic Hearing Aid PRODUCT Fingertip mini-massager Compressions socks High-definition sunglasses Stop-snoring device Rechargeable hearing aid PRICE/OFFER Lead-generating $10 $19.99 Lead-generating Lead-generating DISTRIBUTOR Church & Dwight Ontel IdeaVillage Pure Sleep Hearing Assist

Source: The Jordan Whitney “Greensheet” published by Jordan Whitney, Inc., Tustin, CA. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category-specific research reports, contact Clare Kogler at Jordan Whitney, Inc., Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet @cox.net or visit our website at jwgreensheet.com. ©Jordan Whitney Inc. 2011

November 2011 | electronicRETAILER

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Electronic Retailer - November 2011

Table of Contents for the Digital Edition of Electronic Retailer - November 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
The Leadership Team
Call Centers in the Age of Facebook
5 Keys to Creating a DR Hit
Building a Voluntary Sales Force
Guest Viewpoint
DRTV
Legal
Teleservices
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - November 2011 - cover1
Electronic Retailer - November 2011 - dps1
Electronic Retailer - November 2011 - dps2
Electronic Retailer - November 2011 - dps3
Electronic Retailer - November 2011 - dps4
Electronic Retailer - November 2011 - 2
Electronic Retailer - November 2011 - 3
Electronic Retailer - November 2011 - 4
Electronic Retailer - November 2011 - 5
Electronic Retailer - November 2011 - 6
Electronic Retailer - November 2011 - Calendar of Events
Electronic Retailer - November 2011 - Your Association, Your Bottom Line
Electronic Retailer - November 2011 - Industry Reports
Electronic Retailer - November 2011 - 10
Electronic Retailer - November 2011 - 11
Electronic Retailer - November 2011 - FTC Forum
Electronic Retailer - November 2011 - 13
Electronic Retailer - November 2011 - eMarketer Research
Electronic Retailer - November 2011 - 15
Electronic Retailer - November 2011 - IMS Retail Rankings
Electronic Retailer - November 2011 - 17
Electronic Retailer - November 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - November 2011 - 19
Electronic Retailer - November 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - November 2011 - 21
Electronic Retailer - November 2011 - 22
Electronic Retailer - November 2011 - 23
Electronic Retailer - November 2011 - The Leadership Team
Electronic Retailer - November 2011 - 25
Electronic Retailer - November 2011 - 26
Electronic Retailer - November 2011 - 27
Electronic Retailer - November 2011 - Call Centers in the Age of Facebook
Electronic Retailer - November 2011 - 29
Electronic Retailer - November 2011 - 30
Electronic Retailer - November 2011 - 31
Electronic Retailer - November 2011 - 5 Keys to Creating a DR Hit
Electronic Retailer - November 2011 - 33
Electronic Retailer - November 2011 - 34
Electronic Retailer - November 2011 - 35
Electronic Retailer - November 2011 - 36
Electronic Retailer - November 2011 - 37
Electronic Retailer - November 2011 - Building a Voluntary Sales Force
Electronic Retailer - November 2011 - Guest Viewpoint
Electronic Retailer - November 2011 - 40
Electronic Retailer - November 2011 - DRTV
Electronic Retailer - November 2011 - Legal
Electronic Retailer - November 2011 - Teleservices
Electronic Retailer - November 2011 - Payment Processing
Electronic Retailer - November 2011 - 45
Electronic Retailer - November 2011 - Advertiser Spotlight
Electronic Retailer - November 2011 - Advertiser Index
Electronic Retailer - November 2011 - Classifieds
Electronic Retailer - November 2011 - 49
Electronic Retailer - November 2011 - Rick Petry
Electronic Retailer - November 2011 - cover3
Electronic Retailer - November 2011 - cover4
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