120-second Clearance 3.00 2.50 2.00 1.50 1.00 0.50 0.00 Week 1 Week 4 Week 7 Week 10 Week 13 Week 16 Week 19 Week 22 Week 25 Week 28 Week 31 Week 34 Week 37 Week 40 Week 43 Week 46 Week 49 Week 52 2010 2011 PRICE INDEX Pricing remains consistent with 2010 trends. The new broadcast season has pulled viewers from cable to the network stations, but original programming on station such as USA, TNT and AMC should be able to keep viewership numbers stable. The new season of Monday Night Football on ESPN has increased Monday night viewership once again, making the premiums on this network well beyond the budget of many advertisers. CPM 2.50 2.00 1.50 1.00 0.50 0.00 Week 1 Week 4 Week 7 Week 10 Week 13 Week 16 Week 19 Week 22 Week 25 Week 28 Week 31 Week 34 Week 37 Week 40 Week 43 Week 46 Week 49 Week 52 2010 2011 22 electronicRETAILER | November 2011