Electronic Retailer - December 2011 - 13

INDUSTRY REPORTS
clients; media research, planning and development for prospective clients; and management of the short-form media team. “Denise has been a leader in direct response advertising for more than 20 years, and we are excited to put her considerable experience to work for our short-form clients,” said Maria Eden, senior vice president of Mercury Media. Prior to joining Mercury Media, Magasich was the president and media director of Response TV Network, Inc., located in Doylestown, Pa., an agency she founded in 1991. During her time with Response TV Network, Magasich developed, wrote and produced more than 200 highly effective radio and television commercials and was directly responsible for generating media billings ranging from $5 million to $60 million dollars annually. “Having founded my own direct response advertising firm and held multiple positions with top agencies in this industry, I look forward to bringing a comprehensive outlook and a wealth

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The latest editions of Electronic Retailer are available in our new digital format at www.electronicretailermag.com. Also, browse back issues from the last five years, all online and at your fingertips. The new digital format is available as well via your smartphone or iPad and has a host of interactive features, including offline download, bookmarking and sending of pages to social networking sites. Communications, and Fort Erie will serve as the primary location where InfoCision makes and takes calls for Rogers’ customers. In addition, the location will serve as InfoCision’s base of operations in Canada to potentially serve other Canadian clients. The project comes at a good time for Fort Erie, as recent announcements of layoffs and other potential job losses have threatened the local economy. InfoCision has already hired about 35 employees, and will continue hiring to bring employment up to 100 over the next 12 months.

of fresh ideas to Mercury Media,” said Magasich.

InfoCision Expands Into Canada with Ontario Call Center
AKRON, Ohio – Leading U.S. contact center company InfoCision Management Corporation has opened its first Canadian call center located in Fort Erie, Ontario. InfoCision is a preferred contact center provider for Toronto-based Rogers

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December 2011 | electronicRETAILER

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Electronic Retailer - December 2011

Table of Contents for the Digital Edition of Electronic Retailer - December 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Pillow Pet Talk
What’s New in SEM?
Canada’s Economy Weathers the Storm
How to Cook Up a Successful Offer
DRTV
Legal
Radio
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - December 2011 - cover1
Electronic Retailer - December 2011 - cover2
Electronic Retailer - December 2011 - 3
Electronic Retailer - December 2011 - 4
Electronic Retailer - December 2011 - 5
Electronic Retailer - December 2011 - 6
Electronic Retailer - December 2011 - Calendar of Events
Electronic Retailer - December 2011 - Your Association, Your Bottom Line
Electronic Retailer - December 2011 - Industry Reports
Electronic Retailer - December 2011 - 10
Electronic Retailer - December 2011 - 11
Electronic Retailer - December 2011 - 12
Electronic Retailer - December 2011 - 13
Electronic Retailer - December 2011 - FTC Forum
Electronic Retailer - December 2011 - 15
Electronic Retailer - December 2011 - eMarketer Research
Electronic Retailer - December 2011 - 17
Electronic Retailer - December 2011 - IMS Retail Rankings
Electronic Retailer - December 2011 - 19
Electronic Retailer - December 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - December 2011 - 21
Electronic Retailer - December 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - December 2011 - 23
Electronic Retailer - December 2011 - Ask the Expert
Electronic Retailer - December 2011 - 25
Electronic Retailer - December 2011 - Pillow Pet Talk
Electronic Retailer - December 2011 - 27
Electronic Retailer - December 2011 - 28
Electronic Retailer - December 2011 - 29
Electronic Retailer - December 2011 - What’s New in SEM?
Electronic Retailer - December 2011 - 31
Electronic Retailer - December 2011 - 32
Electronic Retailer - December 2011 - 33
Electronic Retailer - December 2011 - Canada’s Economy Weathers the Storm
Electronic Retailer - December 2011 - 35
Electronic Retailer - December 2011 - 36
Electronic Retailer - December 2011 - 37
Electronic Retailer - December 2011 - How to Cook Up a Successful Offer
Electronic Retailer - December 2011 - DRTV
Electronic Retailer - December 2011 - Legal
Electronic Retailer - December 2011 - Radio
Electronic Retailer - December 2011 - 42
Electronic Retailer - December 2011 - 43
Electronic Retailer - December 2011 - Member Spotlight
Electronic Retailer - December 2011 - 45
Electronic Retailer - December 2011 - Advertiser Spotlight
Electronic Retailer - December 2011 - Advertiser Index
Electronic Retailer - December 2011 - Classifieds
Electronic Retailer - December 2011 - 49
Electronic Retailer - December 2011 - Rick Petry
Electronic Retailer - December 2011 - cover3
Electronic Retailer - December 2011 - cover4
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