Electronic Retailer - December 2011 - 16

EMARKETER RESEARCH

Online Holiday Shopping: What You Need to Know
E-commerce sales growth this holiday season will be similar to or even surpass last year, according to first-half 2011 online sales estimates and the consensus view of a panel of digital marketing experts interviewed by eMarketer. That means online sales growth will reach double digits for the second consecutive year, even though the economy remains shaky and consumers are keeping tight budgets. This year’s gains will be fueled by changing consumer behavior. Price-conscious shoppers will shift some of their spending on gifts from physical stores to the web because of the ease of finding deals online. Many will time their holiday purchases around retailers’ key promotional dates and free shipping offers.

U.S. Holiday Season* Retail E-Commerce Sales, 2005-2010 (billions and % change)
$32.6 $29.2 $24.6 $19.6 26% 19% 12% 4% $28.0 $29.1

2005 Sales

2006 % change

2007

2008 -4%

2009

2010

Note: *includes November and December Source: comScore Inc., “State of the U.S. Retail Economy in Q4 2010,” Feb. 17, 2011

Smartphone Activities Performed During the Holidays, According to U.S. Smartphone Owners*, December 2010 (% of respondents)
Found a store location 51.6% Researched specific products you were thinking of purchasing 47.6% Browsed for products 44.1% Did comparison pricing 40.4% Looked for discounts, deals, coupons or discount codes 35.3% Checked product availability at stores or websites 33.9% Emailed or texted someone to tell them about an experience at a store (e.g., finding a great deal, finding a great product, etc.) 33.0% While at a store looking at a product, tried to find a better deal elsewhere on your phone 29.8% Purchased products or services 21.0% Posted something on Facebook, Myspace, Twitter or some other site to tell people about an experience at a store (e.g., finding a great deal, finding a great product, etc.) 18.7% Scanned anything with your smartphone, such as a barcode, to get more information about it 14.7% Used a mobile coupon; that is, showed your phone with a coupon on it to a cashier to get a discount 13.6% None 22.3% Don't know 0.2%

Note: ages 18+, *who have used a smartphone while holiday shopping Source: SapientNitro, “Holiday Shopping Behavior” conducted by GfK Roper, provided to eMarketer, December 20, 2010

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electronicRETAILER | December 2011



Electronic Retailer - December 2011

Table of Contents for the Digital Edition of Electronic Retailer - December 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Pillow Pet Talk
What’s New in SEM?
Canada’s Economy Weathers the Storm
How to Cook Up a Successful Offer
DRTV
Legal
Radio
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - December 2011 - cover1
Electronic Retailer - December 2011 - cover2
Electronic Retailer - December 2011 - 3
Electronic Retailer - December 2011 - 4
Electronic Retailer - December 2011 - 5
Electronic Retailer - December 2011 - 6
Electronic Retailer - December 2011 - Calendar of Events
Electronic Retailer - December 2011 - Your Association, Your Bottom Line
Electronic Retailer - December 2011 - Industry Reports
Electronic Retailer - December 2011 - 10
Electronic Retailer - December 2011 - 11
Electronic Retailer - December 2011 - 12
Electronic Retailer - December 2011 - 13
Electronic Retailer - December 2011 - FTC Forum
Electronic Retailer - December 2011 - 15
Electronic Retailer - December 2011 - eMarketer Research
Electronic Retailer - December 2011 - 17
Electronic Retailer - December 2011 - IMS Retail Rankings
Electronic Retailer - December 2011 - 19
Electronic Retailer - December 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - December 2011 - 21
Electronic Retailer - December 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - December 2011 - 23
Electronic Retailer - December 2011 - Ask the Expert
Electronic Retailer - December 2011 - 25
Electronic Retailer - December 2011 - Pillow Pet Talk
Electronic Retailer - December 2011 - 27
Electronic Retailer - December 2011 - 28
Electronic Retailer - December 2011 - 29
Electronic Retailer - December 2011 - What’s New in SEM?
Electronic Retailer - December 2011 - 31
Electronic Retailer - December 2011 - 32
Electronic Retailer - December 2011 - 33
Electronic Retailer - December 2011 - Canada’s Economy Weathers the Storm
Electronic Retailer - December 2011 - 35
Electronic Retailer - December 2011 - 36
Electronic Retailer - December 2011 - 37
Electronic Retailer - December 2011 - How to Cook Up a Successful Offer
Electronic Retailer - December 2011 - DRTV
Electronic Retailer - December 2011 - Legal
Electronic Retailer - December 2011 - Radio
Electronic Retailer - December 2011 - 42
Electronic Retailer - December 2011 - 43
Electronic Retailer - December 2011 - Member Spotlight
Electronic Retailer - December 2011 - 45
Electronic Retailer - December 2011 - Advertiser Spotlight
Electronic Retailer - December 2011 - Advertiser Index
Electronic Retailer - December 2011 - Classifieds
Electronic Retailer - December 2011 - 49
Electronic Retailer - December 2011 - Rick Petry
Electronic Retailer - December 2011 - cover3
Electronic Retailer - December 2011 - cover4
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