Electronic Retailer - December 2011 - 17

U.S. Holiday Season Retail E-Commerce Sales, by Shopping Period, 2009 & 2010 (millions and % change*)
2009 November 1-December 26 Thanksgiving Day (November 25) Black Friday (November 26) Cyber Monday (November 29) Green Monday (December 13) Free Shipping Day (December 17) December 20-26 $27,368 $318 $595 $887 $854 $586 $2,098 2010 $30,810 $407 $648 $1,028 $954 $942 $2,450 % change* 13% 28% 9% 16% 12% 61% 17%

Note: home, work and university locations; excludes travel, auctions and large corporate purchases; *vs. corresponding (i.e. noncalendar) period Source: comScore Inc. as cited in press release, December 29, 2010

Reasons that U.S. Consumers Shop After Christmas/Holiday Season, January 2011 (% of respondents)
I am making additional purchases/buying a gift for myself 43% I was waiting for last-minute/post-holiday sales 42% I like shopping at this time 39% To redeem gift cards 33% I always shop around this time 31% I am making additional purchases for others 27% I am shopping for the next holiday season (e.g., Christmas, Hanukkah, Kwanzaa) 27% I am shopping for the next occasion (e.g., Valentine's Day, a birthday, etc.) 24% This was the only time I could shop 9% I didn't have the time to shop earlier 8% Other 8%

Note: during post-holiday sales or markdowns Source: Google and Ipsos OTX, “Post Holiday Shopping Intentions Study” as cited in “Post-Holiday Learnings for 2011,” February 2011

December 2011 | electronicRETAILER

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Electronic Retailer - December 2011

Table of Contents for the Digital Edition of Electronic Retailer - December 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Pillow Pet Talk
What’s New in SEM?
Canada’s Economy Weathers the Storm
How to Cook Up a Successful Offer
DRTV
Legal
Radio
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - December 2011 - cover1
Electronic Retailer - December 2011 - cover2
Electronic Retailer - December 2011 - 3
Electronic Retailer - December 2011 - 4
Electronic Retailer - December 2011 - 5
Electronic Retailer - December 2011 - 6
Electronic Retailer - December 2011 - Calendar of Events
Electronic Retailer - December 2011 - Your Association, Your Bottom Line
Electronic Retailer - December 2011 - Industry Reports
Electronic Retailer - December 2011 - 10
Electronic Retailer - December 2011 - 11
Electronic Retailer - December 2011 - 12
Electronic Retailer - December 2011 - 13
Electronic Retailer - December 2011 - FTC Forum
Electronic Retailer - December 2011 - 15
Electronic Retailer - December 2011 - eMarketer Research
Electronic Retailer - December 2011 - 17
Electronic Retailer - December 2011 - IMS Retail Rankings
Electronic Retailer - December 2011 - 19
Electronic Retailer - December 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - December 2011 - 21
Electronic Retailer - December 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - December 2011 - 23
Electronic Retailer - December 2011 - Ask the Expert
Electronic Retailer - December 2011 - 25
Electronic Retailer - December 2011 - Pillow Pet Talk
Electronic Retailer - December 2011 - 27
Electronic Retailer - December 2011 - 28
Electronic Retailer - December 2011 - 29
Electronic Retailer - December 2011 - What’s New in SEM?
Electronic Retailer - December 2011 - 31
Electronic Retailer - December 2011 - 32
Electronic Retailer - December 2011 - 33
Electronic Retailer - December 2011 - Canada’s Economy Weathers the Storm
Electronic Retailer - December 2011 - 35
Electronic Retailer - December 2011 - 36
Electronic Retailer - December 2011 - 37
Electronic Retailer - December 2011 - How to Cook Up a Successful Offer
Electronic Retailer - December 2011 - DRTV
Electronic Retailer - December 2011 - Legal
Electronic Retailer - December 2011 - Radio
Electronic Retailer - December 2011 - 42
Electronic Retailer - December 2011 - 43
Electronic Retailer - December 2011 - Member Spotlight
Electronic Retailer - December 2011 - 45
Electronic Retailer - December 2011 - Advertiser Spotlight
Electronic Retailer - December 2011 - Advertiser Index
Electronic Retailer - December 2011 - Classifieds
Electronic Retailer - December 2011 - 49
Electronic Retailer - December 2011 - Rick Petry
Electronic Retailer - December 2011 - cover3
Electronic Retailer - December 2011 - cover4
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