Electronic Retailer - December 2011 - 19

SPOT RANKING BY FREQUENCY FOR OCTOBER 2011

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Pro-Form Ab Glider Proactiv Solution Ahh Bra One Second Needle Slice-O-Matic Plaque Blast Flex Seal Mint Shake Weight Lipozene Tempur-Pedic Bowflex Tread Climber My Zone Orgreenic Snap On Feathers Sobakawa Pillow Keranique 2011 Gold Buffalo Coin Bare Minerals Pajama Jeans Miracle Socks The Rack Chef Basket Fast Brite Dragon Marketing Company ICON Health & Fitness Guthy-Renker Ahh Bra Telebrands Telebrands Telebrands Flex Seal Evolution Robotics Fitness IQ Obesity Research Inst. Tempur-Pedic Nautilus, Inc. Telebrands Telebrands Telebrands National Exp./McAlister Hydroxatone, LLC National Collectors Mint Bare Escentuals Hampton Direct Ontel Products Corp. Tristar Products Telebrands Plymouth Direct/McAlister Nuance Corpoation Category Health & Fitness Beauty Fashion Crafts & Hobbies Kitchen Pet Products Household Household Health & Fitness Health & Fitness Household Health & Fitness Comp. & Electronics Household Fashion Household Beauty Crafts & Hobbies Beauty Fashion Personal Health & Fitness Kitchen Automotive Comp. & Electronics Price $14.95 $19.95 $19.99 $10 $19.99 $10 $19.99 $199.99 $29.95 $29.95 $0 $0 $19.99 $19.99 $10 $19.99 $0 $9.95 $29.99 $39.95 $10 $14.99 $10 $10 $74.99 S&H $0 $0 $0 $0 $6.99 $6.99 $9.95 $0 $9.95 $0 $0 $0 $6.99 $6.99 $6.99 $7.95 $0 $0 $0 $7.99 $13.98 $0 $6.99 $7.95 $0

© Copyright 2011 Infomercial Monitoring Service, Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610)-328-6902. Fax: (610)-328-6791. E-mail sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for October 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

December 2011 | electronicRETAILER

Electronic Retailer - December 2011

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