Electronic Retailer - December 2011 - 45

Who:

Who:

What: Product Strategies, Inc. (PSI) consults for companies from start-ups to well-established corporations in the consumer products market, as well as licenses products to bring to market themselves. PSI will implement and execute all needed aspects for introducing a product to market, from manufacturing through the infomercial production for direct response sales and national retail distribution. Web: www.productstrategies.com Why ERA: “I joined ERA for the incredible access it prov ides to t he world of direct  response. ERA has provided the perfect forum through its various networking summits and receptions to meet inventors, service providers and marketing companies both from the U.S. and abroad. It has provided me the opportunity to positively affect both my company and the industry as a whole through my participation on various ERA committees and boards. It is that access that has fueled my success within the business.” – Michael Planit, President

What: Sullivan Productions was created specifically for direct response television. President and CEO Anthony Sullivan and his experienced team have written and produced some of the most successful direct response television campaigns created. These commercials have been seen in more than 60 countries across the world and have generated more than $1 billion dollars in gross sales. From cleaning products to beauty products, household tools to body slimmers, Sullivan Productions has a proven strategy for selling products on television. Its collective experience has brought household names such as OxiClean, HeelTastic, Turbo Snake, Arm & Hammer, Chic Shaper, Tap Light, and Swivel Sweeper to the consumer market. Where: Tampa, Fla. Web: www.sullivanproductions.com Why ERA: “We value our involvement with ERA to continue to network with the leaders in our industry and build on our motto of ‘What’s Next!’” – Anthony Sullivan, CEO

Who:

What: Creative Bube Tube is a full-service advertising agency and video production house specializing in television advertising. We are equipped to help with virtually every marketing strategy and tactic that a company may need to grow its business. With three offices across Canada and 17 full-time team members, Creative Bube Tube is always ready to tackle any project from a simple TV commercial to a 30-minute DRTV infomercial – we can do and have done it all. Where: Toronto, Calgary and Vancouver, Canada Web: www.creativebubetube.com Why ERA: “Through our membership with the ERA, we have managed to forge valuable relationships with a great deal of talented companies, agencies, writers and entrepreneurs. Our attendance at the ERA’s Great Ideas Summit in New Orleans, the Canadian Council Meeting in Toronto and the D2C Convention in Las Vegas has opened many doors for Creative Bube Tube and opened our eyes to a number of new business ventures. The networking events, seminars and education sessions put on by ERA have been a great way to grow our professional network and the extended Creative Bube Tube family.” – Jenny Munford, President

558561_Dial.indd 1

December 2011 | electronicRETAILER

10/28/11 5:42:11 PM

45



Electronic Retailer - December 2011

Table of Contents for the Digital Edition of Electronic Retailer - December 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Pillow Pet Talk
What’s New in SEM?
Canada’s Economy Weathers the Storm
How to Cook Up a Successful Offer
DRTV
Legal
Radio
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - December 2011 - cover1
Electronic Retailer - December 2011 - cover2
Electronic Retailer - December 2011 - 3
Electronic Retailer - December 2011 - 4
Electronic Retailer - December 2011 - 5
Electronic Retailer - December 2011 - 6
Electronic Retailer - December 2011 - Calendar of Events
Electronic Retailer - December 2011 - Your Association, Your Bottom Line
Electronic Retailer - December 2011 - Industry Reports
Electronic Retailer - December 2011 - 10
Electronic Retailer - December 2011 - 11
Electronic Retailer - December 2011 - 12
Electronic Retailer - December 2011 - 13
Electronic Retailer - December 2011 - FTC Forum
Electronic Retailer - December 2011 - 15
Electronic Retailer - December 2011 - eMarketer Research
Electronic Retailer - December 2011 - 17
Electronic Retailer - December 2011 - IMS Retail Rankings
Electronic Retailer - December 2011 - 19
Electronic Retailer - December 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - December 2011 - 21
Electronic Retailer - December 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - December 2011 - 23
Electronic Retailer - December 2011 - Ask the Expert
Electronic Retailer - December 2011 - 25
Electronic Retailer - December 2011 - Pillow Pet Talk
Electronic Retailer - December 2011 - 27
Electronic Retailer - December 2011 - 28
Electronic Retailer - December 2011 - 29
Electronic Retailer - December 2011 - What’s New in SEM?
Electronic Retailer - December 2011 - 31
Electronic Retailer - December 2011 - 32
Electronic Retailer - December 2011 - 33
Electronic Retailer - December 2011 - Canada’s Economy Weathers the Storm
Electronic Retailer - December 2011 - 35
Electronic Retailer - December 2011 - 36
Electronic Retailer - December 2011 - 37
Electronic Retailer - December 2011 - How to Cook Up a Successful Offer
Electronic Retailer - December 2011 - DRTV
Electronic Retailer - December 2011 - Legal
Electronic Retailer - December 2011 - Radio
Electronic Retailer - December 2011 - 42
Electronic Retailer - December 2011 - 43
Electronic Retailer - December 2011 - Member Spotlight
Electronic Retailer - December 2011 - 45
Electronic Retailer - December 2011 - Advertiser Spotlight
Electronic Retailer - December 2011 - Advertiser Index
Electronic Retailer - December 2011 - Classifieds
Electronic Retailer - December 2011 - 49
Electronic Retailer - December 2011 - Rick Petry
Electronic Retailer - December 2011 - cover3
Electronic Retailer - December 2011 - cover4
https://www.nxtbookmedia.com