Network - Summer 2011 - (Page 27)
Social Media in 2011:
Seven Choices You Need to Make
By Alexandra Samuel
is the year that will shape the future of our online lives. In 2010, we began asking the tough questions about our always-on, perpetually connected lifestyle. Questions like, ‘What kind of brain is the Web giving us?’ and, ‘Does juggling email, phone calls and other incoming information change how people think and behave?’
We’re still in the early days of creating a new society in which our lives are lived online as much as face-to-face.
We got to this point of selfexamination very quickly. Most of us have only been on Facebook for three or four years and have carried a smart phone for only two or three. Even those of us who pioneered constant email access by
embracing the original BlackBerrys only received our first devices eight years ago, at most. We’re still in the early days of creating a new society in which our lives are lived online as much as face-to-face. We still have control over how it unfolds, and this is the year for us to start making choices about what we want that virtual society to look like. Here are the seven most important choices for you to make this year – the choices that will determine the quality of all your relationships, online and off.
1. What am I choosing to do on the Web?
Imagine that every time you turn away from your computer you are actually turning it off, and during the next boot-up cycle you will think about what you want to accomplish when you get back online. I’m not advocating actually putting that kind of wear and tear on your computer, but our online lives would
be infinitely more satisfying, if we each took 30 seconds to stop and think about what we wanted to experience or achieve each time we went back to the Internet. The pace of our online lives intensifies the need for absolute clarity in our personal and professional goals. The Internet hurls so many tasks, distractions and genuine opportunities our way that it’s easy to get blown off course. But if you’re clear about what you want the Web to do for you – the kinds of relationships you want to build, the conversations you want to have, the ideas you want to express – your time online can actually support and sharpen your vision for a fulfilling life. Make 2011 the year in which the Web becomes a means of pursuing your personal and professional priorities, rather than an end in itself.
2. Who am I choosing to be online?
Anyone who has played a video game has encountered the temptation
NETWORK O Summer 2011 O 27
Table of Contents for the Digital Edition of Network - Summer 2011
Network - Summer 2011
HRIA Chair’s Message
Honouring Alberta’s Best
HRIA Conference Wrap-Up
Good Dismissals and Investigations
The Future of HR in Canada
How to Pick a Good Fight
Why Introverts Can Make the Best Leaders
Social Media in 2011: Seven Choices You Need to Make
Employee Tweets, Posts and Company Social Media
Ask Field Law
Index of Advertisers
Network - Summer 2011