Network - Summer 2011 - (Page 29)
Posts and Company Social Media
By Wayne Turmel
n the great list of things managers should worr y about, you’d think that your company’s Twitter account and your team member’s Facebook page would be pretty far down that list. But keeping an eye on what’s going on out in the bigger world can help you create context for what’s going on with both the company at large and your team members. It can also seem a huge task to keep up with all that tweeting and Facebook blogging. It can be tough to keep people informed about what your company is up to, and sometimes they do a better job of telling the outside world (where the investors and customers are) than they do their own employees. Also, your team might be telling every one of their Facebook “friends” things they might not tell you. How do you keep up with all this information without spending
too much time and energy? I asked someone who has it down to a science. Nehemiah (Nemo) Chu is an ambassador with Bloomfire, a free online software product that managers can use to help share information on teams.
Why should a manager of a team be tracking their company’s social media? Shouldn’t they just keep their heads down and do their job?
As a former manager and management consultant, I’ve witnessed two schools of thinking. Some people think that managers should turn a blind eye to their employees’ activities outside of work. As long as they get their stuff done at the office, managers shouldn’t care about what they do outside of the office. The other side of the coin says that because hard times outside the office can lead
to hard times at the office, managers should encourage general employee well-being. That may mean delicately intervening on outside-of-the-office issues if performance begins to suffer. Think of your team’s tweets and status updates as a window into their lives outside of the office. As with most windows, don’t be creepy and stare into it all the time. Look for indications of trouble. For example, if your star employee is tweeting at 4 a.m. about their fifth cup of coffee, then comes into the office with bags under their eyes, that tweet may be an indication that your employee is overworked. Of course, if you asked her directly, ‘Hey, are you overworked?’, she may never let on for fear of appearing incapable. By watching your employees’ social media activity, you can better read between the lines and ensure maximum performance.
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Table of Contents for the Digital Edition of Network - Summer 2011
Network - Summer 2011
HRIA Chair’s Message
Honouring Alberta’s Best
HRIA Conference Wrap-Up
Good Dismissals and Investigations
The Future of HR in Canada
How to Pick a Good Fight
Why Introverts Can Make the Best Leaders
Social Media in 2011: Seven Choices You Need to Make
Employee Tweets, Posts and Company Social Media
Ask Field Law
Index of Advertisers
Network - Summer 2011