IIE Networker - Spring 2008 - (Page 4)

Spring 2008 Institute of International Education 809 United Nations Plaza New York NY 10017 Tel: 212-984-5453 Fax: 212-984-5496 Email: membership@iie.org Web: www.iienetwork.org Daniel Obst Editor, IIENetworker and Director, Membership and Higher Education Services Shannon Bishop Assistant Editor, IIENetworker and Program Manager, Membership Sharon Witherell Director, Public Affairs Marie Stapleton Project Manager, Membership Services Robert Gutierrez Program Manager, Research and Membership Svetlozara Trocheva Program Coordinator Membership and Public Affairs Published by Naylor, LLC 5950 NW 1st Place Gainesville FL 32607 Tel: 800-369-6220 Fax: 352-332-3331 Web: www.naylor.com Publisher Tim McNichols Sales Manager Ray Goodwin Project Manager Ray Goodwin Marketing Associate Heather McCole Publication Director Jeff Bunkin Advertising Sales Rya Boyce, Janet Frank, Jamie Williams Editor Saara Raappana Design and Layout Emma Law Advertising Art Glenn Domingo ©2008 Naylor, LLC. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. For information on advertising opportunities in IIENetworker, please call Publication Director Jeff Bunkin at 800-369-6220. Please support our advertisers; they made this publication possible. Cover Photo: Courtesy of ICEF: international recruiters meet with students at the ICEF China Workshop, October 2007. To subscribe to IIENetworker, go to www.iiebooks.org. Contents SPECIAL FEATURE 12 Best Practices in International Education: 2008 Andrew Heiskell Awards International Student Recruitment and Marketing Since 2002, IIE has recognized over 50 model programs for their commitment to innovative international learning. This year, we salute institutions who have led initiatives in internationalizing the campus, international partnerships and study abroad. By Shannon Bishop, IIE FEATURES 21 IIENetworker University Presidents Interview Series A Conversation with President M. W. Scogggins, Colorado School of Mines President Scoggins reflects on his institution’s commitment to internationalization and on his experiences as an ExxonMobil executive. Measuring Return on Investment in International Student Recruitment How can you possibly measure the Return on Investment in a field where results are so intangible? By Cheryl Darrup-Boychuck, USJournal.com, LLC Making Partnerships Work Two articles discuss how universities use partnerships to advance their recruitment goals. University of Massachusetts and Tsinghua University Partnership By Kathleen Teehan, University of Massachusetts Boston Mutualism in Student Recruitment: UNC Charlotte’s Vietnam and India Strategies By Adam Beeson, University of North Carolina Charlotte Published March 2008/IIE-B0108/7084 http://www.iienetwork.org http://www.naylor.com http://www.iiebooks.org

Table of Contents for the Digital Edition of IIE Networker - Spring 2008

IIE Networker - Spring 2008
Message from Allan E. Goodman
Up Front: The International Education Diary
Best Practices in International Education: 2008 Andrew Heiskell Awards
IIENetworker University Presidents Interview Series A Conversation with President M. W. Scogggins, Colorado School of Mines
Measuring Return on Investment in International Student Recruitment
Making Partnerships Work
Campus View
Latin America
International Students
The Browser: Index of Advertisers

IIE Networker - Spring 2008