IIE Networker - Spring 2008 - (Page 7)

A Message from Allan E. Goodman, President and Chief Executive Officer, IIE International Student Recruitment and Marketing This issue of IIENetworker highlights a wide range of strategies and best practices for international student recruitment and marketing. C. Eugene Allen (University of Minnesota) writes about initiating an international recruitment program at a large research university. Kathleen Teehan (University of Massachusetts Boston) and Adam Beeson (University of North Carolina Charlotte) discuss how their partnerships with other universities have contributed to their student recruitment goals. Other articles discuss working with agents, measuring the return on investment in student recruitment, translating marketing materials, and recruiting students from Latin America. IIE has helped educators recruit foreign students and establish linkages with overseas partners for many years, and we are pleased now to bring you these important insights from people who are involved in so many different aspects of international recruitment. Since 1982, IIE has been organizing U.S. Higher Education Fairs in Asia, which now bring more than 100 campuses to present objective and timely information about U.S. higher education to more than 10,000 students and parents in 11 cities across the region. Since 2006, IIE has managed the Regional Educational Advising Coordinators (REAC) program on behalf of the U.S. Department of State. The 10 REACs support 450 EducationUSA advising centers around the world, and these centers can all serve as excellent resources to connect campuses with students in their countries. IIE publishes key directories for foreign students on funding for U.S. study and intensive English language programs. And most recently, I wrote the foreword to an exciting new book by Charles Lipson, Succeeding as an International Student in the U.S. and Canada. I urge you to read this book and the article on page 44 that highlights some of the perspective that Professor Lipson has gained from 30 years of conversations with international students. In the third installment of our IIENetworker University Presidents Interview Series, President M. W. Scoggins of the Colorado School of Mines shares his views on the importance of internationalizing the campus. I know you will join me in congratulating the 2008 winners of the Andrew Heiskell Awards for Innovation in International Education: Rice University and the University of Tulsa, University of Georgia, and St. Louis Community College, as well as those who received honorable mentions. You can read about these winning initiatives on pages 12-18 of this issue, with further details on the IIENetwork Best Practices Web site. We hope that the Heiskell Award-winning programs as well as the articles in this issue of IIENetworker provide inspiration and useful resources to others in the field. Allen E. Goodman

Table of Contents for the Digital Edition of IIE Networker - Spring 2008

IIE Networker - Spring 2008
Message from Allan E. Goodman
Up Front: The International Education Diary
Best Practices in International Education: 2008 Andrew Heiskell Awards
IIENetworker University Presidents Interview Series A Conversation with President M. W. Scogggins, Colorado School of Mines
Measuring Return on Investment in International Student Recruitment
Making Partnerships Work
Campus View
Latin America
International Students
The Browser: Index of Advertisers

IIE Networker - Spring 2008