IIE Networker - Fall 2011 - (Page 35)

INNOVATIVE INTERNATIONAL STUDENT RECRUITMENT STRATEGIES Trends in Transparency: Effects on International Student Recruitment By Cheryl Darrup-Boychuck Three recent trends in financial transparency have led to innovative tools in international student recruitment. One deals with tuition costs within the United States, another with comparing academic course costs across top English-speaking countries, and the third with transparency on a more personal level: between the prospective international student and his or her host. Net Price Calculator The Higher Education Opportunity Act of 2008 effectively mandates greater transparency in calculating tuition discounts and likely federal financial aid for prospective U.S. students. By October 2011, each postsecondary institution in the United States that participates in federal student aid programs must post a “Net Price Calculator” on its website. The tool must use institutional data to provide estimated net price information to current and prospective students and their families based on a student’s individual circumstances. The law applies only to institutions that enroll first-time, full-time degree-seeking or certificate-seeking students.1 U.S. institutions are not required to post a Net Price Calculator for prospective international students, as those students are not eligible for federal student aid. Still, this new tool for enabling cost transparency has already impacted the international side of recruitment. A few forward-thinking U.S. campuses have built complimentary calculators that go beyond satisfying the federal requirement, specifically for prospective students and their families outside of the States. The State University of New York at Plattsburgh2 employs a criteria-based financial aid award system for international applicants to their campus. They’ve developed a scholarship and cost calculator that considers several factors: • The applicant's country of primary residence and its economic category as defined by the World Bank3. • The applicant's academic achievement. • The applicant's SAT or ACT results (for freshmen only). The calculator, which has been functioning for several years, is updated annually based on Plattsburgh's estimated cost of attendance and the value of each component of the university's international student financial aid package. "People who play around with the calculator will discover that we offer a more generous package to students from the Americas and the Caribbean," noted Jackie Girard Vogl, Assistant Vice President of International Enrollment Management at SUNYPlattsburgh. "There's an institutional priority behind that decision, but that's why a student from Mexico would get more of a discount than a student from Europe or Asia, for example." And therein lies the beauty—and enormous opportunity— for international enrollment managers to develop more deliberate recruitment initiatives. Net Price Calculators provide a solid platform for discussion about things like diversity: Are you willing to spend more (in scholarships, perhaps) to recruit a student from a country that is not currently represented on campus, as opposed to recruiting another student from a country that is already well represented? If so, what is that dollar figure? Now that those dollar figures (and maybe the bulk of a university's discount policies) are widely available to the world, what are the consequences? It is no secret that U.S. campuses have long favored in-state residents with substantially lower tuition rates than out-of-state residents. Sliding scale tuition has become Three innovative new tools have allowed international students to find more efficient ways to research, compare, and review their academic path around the world. 35

Table of Contents for the Digital Edition of IIE Networker - Fall 2011

A Message from Allan E. Goodman
IIENetworker University Presidents Interview Series
Celebrating 10 Years of the Andrew Heiskell Awards for Innovation in International Education
Multimedia Narratives as Innovative Components to Reentry Programs
When the Going Gets Tough: International Recruitment amid Budget Cutbacks
REAP-International: Global Student Ambassadors Who Reap What Is Sown
Trends in Transparency: Effects on International Student Recruitment
Advertisers’ Index
IIE Program Profile

IIE Networker - Fall 2011