MARCH/APRIL 2011 CONTENTS FEATURES 8 12 8 Q&A: David Neeleman 2011 ISTAT Award Winner and Founder and CEO of Azul Brazilian Airlines Aircraft Financing 2011: Expanding Liquidity Meets More Deliveries Although the dust of economic disruption is still settling, the aircraft financing marketplace of 2011 continues its steady performance 12 17 21 24 29 32 3 7 35 Mind the Generation Gap Useful life debate remains key to aviation future Breaking Up is Hard(er) to Do FAA’s new rules addressing widespread fatigue damage in aging aircraft State of the Regions: North America Still attractive after all those years ‘You’re Late on the Payments!’ ‘Airplane Repo’ reality TV show to air on Discovery Channel Relationships Versus Brand Marketing in Aviation Discover new opportunity for real growth and stability with brand marketing approach IN EVERY ISSUE 24 A Message from the President Calendar/News Aircraft Appraisals 41 45 Aviation History Advertiser.com/ Advertiser Index Jetrader wants YOU to be a part of the magazine. To contribute, send your ideas for editorial topics to Amanda Wood McLafferty at amclafferty@istat.org. Jetrader Editorial Board Thomas Heimsoth, Chair Bill Bath Sigthor Einarsson Douglas Runte Marco Sterk Bert van Leeuwen John Vitale Jetrader 5http://www.Advertiser.com/