Jetrader - March/April 2012 - 28

After consulting airline executives, Bombardier settled on an advanced aluminum lithium compound for its fuselage. “The CSeries, like most of our aircraft, will be workhorse, so the need to make repairs to an all-composite fuselage instead of a more traditional material such as aluminum made it an obvious choice,” Arnone said. “The folks we were asking to help us make a better choice were saying, ‘Stick with the aluminum. If you can find a better aluminum than what we’re currently using, great,’ and that’s what we’ve done.”

First Impressions
Mullot said it would be impossible for every suggestion from the airlines to be incorporated into the design, so Bombardier adopted an “80/20 rule.” “You make sure that you meet 80 percent of the needs of the airlines and engage with the airlines on the areas where maybe we are going to limit the design or not answer all the needs,” Mullot said. “Airlines are very understanding of that because they know that if you tried to address all

the requirements that they want, you’re going to end up with a product that is overdesigned and very costly. “They were ready to compromise, but you need to stay engaged with them and explain what are the assumptions, what is the rationale and what are the cost/benefit tradeoffs that we used to make a decision.” The final version of the cabin was unveiled at the Paris Air Show last June and was later displayed along with the final version of the cockpit at the Dubai Air Show in November. “The airlines were quite complimentary and enthusiastic about what they saw at the air shows, so we are seeing a lot of interest in the product,” Mullot said. “I was very pleased to see airline executives spending a good amount of time in the cabin mock-up because ultimately, that is the product they are selling: the cabin and the level of comfort that they’re going to provide to their customers.” Arnone said Bombardier’s willingness to seek input has paid off in the positive buzz the CSeries is generating among industry stakeholders. And Bombardier has

ambitious standards in place for the CSeries, promising a 99 percent reliability rate at entry into service and 99.5 percent reliability two years thereafter. The efficient design of the CSeries also will allow airlines to save 15 percent in operating costs when compared with comparable in-production aircraft, according to Bombardier’s promotional website, www. cseries.com. The CSeries offers a 20 percent fuel-burn advantage over any in-production aircraft in its class and a 25 percent savings in maintenance costs, according to the site. The $3.4 billion CSeries project is the most expensive in Bombardier’s history, and if company executives have their way, it will allow Bombardier to successfully compete with Boeing and Airbus in the 100- to 149seat market. “Every time we reach a new milestone in the development of the CSeries or have something to show the world, we’re getting a lot of attention, and a lot of that is due to the customer input that was taken very seriously,” Arnone said. Nick Sohn is a freelance writer.

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Jetrader - March/April 2012

Table of Contents for the Digital Edition of Jetrader - March/April 2012

A Message from the President
Calendar/News
Q&A: Honoring ISTAT Award Winner Henry Hubschman
Export Credit Evolves
A320 Family: A Continuous Investment in Success
Financier Liability Protection Further Eroded in Florida
Put Your Two Cents In
ISTAT Members Fly to Honor “Sully”
ISTAT Scholarships Changing Lives
ISTAT Foundation 2011 Grant Recipients
Aircraft Appraisals
From the ISTAT Foundation
How to Be a Memorable Leader
Prepare Yourself for the Challenge of Change
ISTAT Members on the Move
Advertiser.com/Advertiser Index
Jetrader - March/April 2012 - cover1
Jetrader - March/April 2012 - cover2
Jetrader - March/April 2012 - 3
Jetrader - March/April 2012 - 4
Jetrader - March/April 2012 - A Message from the President
Jetrader - March/April 2012 - 6
Jetrader - March/April 2012 - 7
Jetrader - March/April 2012 - 8
Jetrader - March/April 2012 - Calendar/News
Jetrader - March/April 2012 - 10
Jetrader - March/April 2012 - Q&A: Honoring ISTAT Award Winner Henry Hubschman
Jetrader - March/April 2012 - 12
Jetrader - March/April 2012 - 13
Jetrader - March/April 2012 - Export Credit Evolves
Jetrader - March/April 2012 - 15
Jetrader - March/April 2012 - 16
Jetrader - March/April 2012 - 17
Jetrader - March/April 2012 - A320 Family: A Continuous Investment in Success
Jetrader - March/April 2012 - 19
Jetrader - March/April 2012 - 20
Jetrader - March/April 2012 - 21
Jetrader - March/April 2012 - Financier Liability Protection Further Eroded in Florida
Jetrader - March/April 2012 - 23
Jetrader - March/April 2012 - 24
Jetrader - March/April 2012 - 25
Jetrader - March/April 2012 - Put Your Two Cents In
Jetrader - March/April 2012 - 27
Jetrader - March/April 2012 - 28
Jetrader - March/April 2012 - 29
Jetrader - March/April 2012 - ISTAT Members Fly to Honor “Sully”
Jetrader - March/April 2012 - 31
Jetrader - March/April 2012 - 32
Jetrader - March/April 2012 - 33
Jetrader - March/April 2012 - ISTAT Scholarships Changing Lives
Jetrader - March/April 2012 - 35
Jetrader - March/April 2012 - 36
Jetrader - March/April 2012 - 37
Jetrader - March/April 2012 - 38
Jetrader - March/April 2012 - ISTAT Foundation 2011 Grant Recipients
Jetrader - March/April 2012 - 40
Jetrader - March/April 2012 - Aircraft Appraisals
Jetrader - March/April 2012 - 42
Jetrader - March/April 2012 - 43
Jetrader - March/April 2012 - 44
Jetrader - March/April 2012 - From the ISTAT Foundation
Jetrader - March/April 2012 - How to Be a Memorable Leader
Jetrader - March/April 2012 - 47
Jetrader - March/April 2012 - 48
Jetrader - March/April 2012 - 49
Jetrader - March/April 2012 - Prepare Yourself for the Challenge of Change
Jetrader - March/April 2012 - 51
Jetrader - March/April 2012 - ISTAT Members on the Move
Jetrader - March/April 2012 - 53
Jetrader - March/April 2012 - Advertiser.com/Advertiser Index
Jetrader - March/April 2012 - cover3
Jetrader - March/April 2012 - cover4
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