Jetrader - May/June 2009 - 13

A Forward View has created real tension. It’s a difficult time to see beyond the current business environment, and customers are understandably asking for improvements to alleviate their costs. We’re looking at a broad range of alternatives and want to be in a position to better understand what our choices are. J: What is Boeing’s general approach to the development of new technology? JV: If there’s one constant method that we follow, it’s that we want to continue to be at the forefront of technology, particularly with respect to materials, including composites, as well as systems and aerodynamics. We’re carefully monitoring what’s going on with the engine manufacturers. They have new technologies that have to be matured, but these hold the promise of presenting us with an almost unprecedented opportunity to bring value to the marketplace. J: What aspects of engine technology do you see as most promising? JV: Each engine manufacturer has a somewhat different plan. The company that’s made the earliest move is Pratt and Whitney with its geared turbofan technology. They have finished demonstrations of an engine prototype that has flown on their own flying test bed, as well as the Airbus A340-600. From all indications, they are making impressive progress with their engine development plan. Certainly GE, in association with Snecma and Rolls-Royce, are not standing still. CFM has talked about its Leap-X technology for 2016, and Rolls-Royce promotes advanced turbofan engine architecture, but they’re also pursuing a serious study of open-rotor engines that may be very fuel efficient. Jetrader 13 Jeff VerWey, director of integrated product strategy for Boeing Commercial Airplanes Jetrader recently asked Jeff VerWey, director of integrated product strategy for Boeing Commercial Airplanes, to look beyond today’s market challenges at the manufacturer’s longer-term product direction. Here are his thoughts. J: What’s Boeing’s current thinking in regard to its commercial product strategy? Jeff VerWey: Right now we’re looking at opportunities to take technology incorporated into the 787 and leverage it into derivatives of our current products or ultimately into new products. Uncertainty in the marketplace and concern about rising fuel prices All photos courtesy of Boeing

Jetrader - May/June 2009

Table of Contents for the Digital Edition of Jetrader - May/June 2009

Jetrader - May/June 2009
A Message from the President
Contents
Calendar/News
So Long, Scottsdale
Tough talk
A Forward View
Aircraft Appraisals
From the ISTAT Foundation
Aviation History
Advertising Indices
Jetrader - May/June 2009 - Jetrader - May/June 2009
Jetrader - May/June 2009 - Cover2
Jetrader - May/June 2009 - A Message from the President
Jetrader - May/June 2009 - 4
Jetrader - May/June 2009 - Contents
Jetrader - May/June 2009 - 6
Jetrader - May/June 2009 - Calendar/News
Jetrader - May/June 2009 - So Long, Scottsdale
Jetrader - May/June 2009 - 9
Jetrader - May/June 2009 - 10
Jetrader - May/June 2009 - 11
Jetrader - May/June 2009 - Tough talk
Jetrader - May/June 2009 - A Forward View
Jetrader - May/June 2009 - 14
Jetrader - May/June 2009 - Aircraft Appraisals
Jetrader - May/June 2009 - 16
Jetrader - May/June 2009 - From the ISTAT Foundation
Jetrader - May/June 2009 - 18
Jetrader - May/June 2009 - Aviation History
Jetrader - May/June 2009 - 20
Jetrader - May/June 2009 - 21
Jetrader - May/June 2009 - Advertising Indices
Jetrader - May/June 2009 - Cover3
Jetrader - May/June 2009 - Cover4
https://www.nxtbook.com/nxtbooks/naylor/ISTS0113
https://www.nxtbook.com/nxtbooks/naylor/ISTS0612
https://www.nxtbook.com/nxtbooks/naylor/ISTS0512
https://www.nxtbook.com/nxtbooks/naylor/ISTS0412
https://www.nxtbook.com/nxtbooks/naylor/ISTS0312
https://www.nxtbook.com/nxtbooks/naylor/ISTS0212
https://www.nxtbook.com/nxtbooks/naylor/ISTR0011
https://www.nxtbook.com/nxtbooks/naylor/ISTS0112
https://www.nxtbook.com/nxtbooks/naylor/ISTS0611
https://www.nxtbook.com/nxtbooks/naylor/ISTS0511
https://www.nxtbook.com/nxtbooks/naylor/ISTS0411
https://www.nxtbook.com/nxtbooks/naylor/ISTS0311
https://www.nxtbook.com/nxtbooks/naylor/ISTS0211
https://www.nxtbook.com/nxtbooks/naylor/ISTS0111
https://www.nxtbook.com/nxtbooks/naylor/ISTS0610
https://www.nxtbook.com/nxtbooks/naylor/ISTS0510
https://www.nxtbook.com/nxtbooks/naylor/ISTS0410
https://www.nxtbook.com/nxtbooks/naylor/ISTS0310
https://www.nxtbook.com/nxtbooks/naylor/ISTS0210
https://www.nxtbook.com/nxtbooks/naylor/ISTS0110
https://www.nxtbook.com/nxtbooks/naylor/ISTS0609
https://www.nxtbook.com/nxtbooks/naylor/ISTS0509
https://www.nxtbook.com/nxtbooks/naylor/ISTS0409
https://www.nxtbook.com/nxtbooks/naylor/ISTS0309
https://www.nxtbook.com/nxtbooks/naylor/ISTS0209
https://www.nxtbook.com/nxtbooks/naylor/ISTS0109
https://www.nxtbook.com/nxtbooks/naylor/ISTS0608
https://www.nxtbook.com/nxtbooks/naylor/ISTS0508
https://www.nxtbook.com/nxtbooks/naylor/ISTS0408
https://www.nxtbook.com/nxtbooks/naylor/ISTS0308
https://www.nxtbook.com/nxtbooks/naylor/ISTS0208
https://www.nxtbookmedia.com