JED - June 2011 - (Page 12)

message f ro m the p re s i d e nt Association of Old Crows 1000 North Payne Street, Suite 200 Alexandria, VA 22314-1652 Phone: (703) 549-1600 Fax: (703) 549-2589 PRESIDENT Walter Wolf VICE PRESIDENT Laurie Buckhout SECRETARY Jesse “Judge” Bourque TREASURER David Hime AT LARGE DIRECTORS Michael “Mick” Riley William “Buck” Clemons Steven Umbaugh Cliff Moody Linda Palmer Paul Westcott Robert Elder David Hime Tony Lisuzzo REGIONAL DIRECTORS Southern: Wes Heidenreich Central: Judith Westerheide Northeastern: Nino Amoroso Mountain-Western: Jesse “Judge” Bourque Mid-Atlantic: Bill Tanner Pacific: Joe “JJ” Johnson International I: Robert Andrews International II: Gerry Whitford APPOINTED DIRECTORS Robert Giesler Jim Lovelace Donato D’Angelantonio Thomas Metz IMMEDIATE PAST PRESIDENT Chris Glaze AOC STAFF Don Richetti Executive Director Norman Balchunas Director, Operations Mike Dolim Director of Education Carole H. Vann Director of Administration Shelley Frost Director of Convention and Meeting Services Kent Barker Conferences Director/FSO Glorianne O’Neilin Director of Membership Operations Stew Taylor Marketing and Exhibits Manager Tanya Miller Member and Chapter Support Manager Jennifer Bahler Registrar Keith Jordan IT Manager Tasha Miller Membership Assistant EW CO-OPETITION FOR INFO OPS E   12 The Journal of Electronic Defense | June 2011 lectronic Warfare professionals work with pretty high-tech stuff, but more and more, technology advancement is paced not by government military electronics procurement but rather by greater and more intense commercial electronics sales. For example, the 2011 global retail electronics sales will exceed the total 2011 US DOD budget and is forecasted to be $964 billion, with the greatest growth in Western Europe followed by the United States and China. Forty-eight percent of those sales will be wireless portable devices. While there are some near monopolies in the commercial electronics market space such as Apple, Nintendo, Verizon, AT&T and Vodaphone, among others, the robust and upward global electronics sales trend is indicative that even in competition for sales there is cooperation. Wireless portable devices produced by Apple and Nintendo depend on availability of 3G and 4G networks operated by Verizon, AT&T and Vodaphone, and the networks’ growth in sales depends on consumer’s insatiable appetite for ever increasing mobile technology. This type of cooperative-competition, dubbed “co-opetition,” allows these companies to capture value not from each other, but to realize even greater value with each other. Practiced for nearly 100 years in the commercial sector, co-opetition is fueling the acceleration of electronics technology and yielding explosive sales growth. Co-opetition is real, it works, and it’s time for the EW community to better leverage this business practice to meet the challenges of 21st century military operations. EW needs to “coopetate” with all of information operations’ (IO’s) other core capabilities to converge on the battlefield. To do that, IO’s competencies must complement each other with unique competency-based strategies and be free to innovate rather than consolidate, collapse and be constrained within a sole organization. Game theory underpins co-opetition as a method for IO to focus on the right competency-based strategies and make the right decisions to change the proverbial game. Co-opetition changes the game by changing one of more of the parts of the game – Players, Added Value, Rules, Tactics and/or Scope, known as PARTS. In January, US Secretary of Defense Robert Gates issued a memorandum on Strategic Communications and Information Operations in the DOD that, in essence, initiates coopetition among core IO capabilities. His memo redefined roles and responsibilities of IO players with the direction to the CJCS to reorganize joint force IO development and management and, among other role assignments, USSTRATCOM capability proponency for EW and CNO. He adjusted the rules, tactics and scope with a new definition of IO to emphasize its integrating nature. This memo sets forth the needed change to the existing notion that core IO capabilities must be overseen by one entity. Specifically: “Capability integration does not necessitate ownership.” Co-opetition or integration among IO core capabilities will provide the best cost-effective solution to provide maximum IO effects value to the warfighter. EW professionals have a rich history of unleashing innovation and exhibiting an entrepreneurial spirit. It’s time for EW to integrate and co-opetate in information operations. – Walter Wolf

Table of Contents for the Digital Edition of JED - June 2011

JED - June 2011
The View From Here
Conferences Calendar
Courses Calendar
From the President
The Monitor
Washington Report
World Report
The World’s SIGINT Aircraf
Upgrading Fighter Aircraft
Country Profi le: France’s EW Programs
Technology Survey: Airborne Dispensers and IR Expendables
EW 101
2011 AOC Election Guide
AOC Membership Page
Index of Advertisers
JED Quick Look

JED - June 2011