Rural Water - Quarter 4, 2009 - (Page 18)

TER WA TING SUNG RKE E UN MA TH AND OES OF THE HER STRY NDU I can use t s w utilitietions to ge Ho la public ressage across. their me AL BY NAT S , NE S C IE EDDY R TAFF W ITER THEY’RE THE UNSUNG heroes of the drinking water industry, producing potable water and delivering it from the plant to the convenience of the tap. If a water utility is doing a good job providing clean, fresh drinking water to a community, the operators at the facility become almost invisible. It’s easy to take them for granted. It’s also easy to take the precious resource they produce for granted. Although water is arguably the earth’s most precious resource, the ease of turning on the tap and relatively low cost somehow make it seem less valuable in many people’s eyes. Those in the drinking water treatment business understand how imperative their jobs are and how important 18 • Fourth Quarter 2009 clean, sparkling tap water is to a community, but communicating those ideas may not be as easy. Knowing the most effective means of communication and how to follow through with that message can be challenging to small and large systems alike. That’s why the Oklahoma Rural Water Association (ORWA) has taken steps to make that communication simpler for operators in the state. James Gammill, deputy executive director of the ORWA, said, “We decided that the industry needed a little extra push. With ever-increasing regulations and most costs associated with doing this, the job of being a professional water plant operator is getting more demanding. That’s why we decided to start a public relations program to promote the industry, as a whole.”

Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2009

Rural Water - Quarter 4, 2009
From the President
Who's Telling Your Story?
Marketing Water and the Unsung Heroes of the Industry
Public Relations: Getting Along With "Aunt" Mildred
Effective PR…Even in a Downturn Economy
Regulatory Update
H20-XPO Wrap-Up
2009 Awards of Excellence
Rural Water Rally
Index to Advertisers
From the CEO

Rural Water - Quarter 4, 2009