Rural Water - Quarter 4, 2009 - (Page 36)

WAVES OF RURAL water experts flooded into the Kentucky Exposition Center for three days of classes, drawings and exhibits during the H2O-XPO, held October 6-8 in Louisville, Ken. The XPO was the 33rd annual National Rural Water Association conference and the fi rst time the event was co-located with the International Construction and Utility Equipment Exhibition. Over 2,500 registered attendees visited the conference for the 80 educational programs, over 1,000 exhibits and approximately 30 acres of outdoor equipment exhibits. Equipment exhibits covered the full range of construction and utility machinery, and often included hands-on demonstrations. In addition to the record-setting attendance, the H2O-XPO boasted the most influential speaker slate in the conference’s history. U.S. Department of Agriculture Under Secretary for Rural Development Dallas Tonsager and Rural Utilities Service Administrator Jonathan Adelstein both spoke at the opening ceremony. “I remember growing up on the farm,” Tonsager said. “I remember dad was reluctant to give $500 to become part of the rural water system when he had a perfectly good well.” It was one of the early experiences in the Under Secretary’s long career dealing with rural water. He went on to describe seven priorities for the future of rural development. They include the creation of regional food systems, support of alternative energy, moving capital into rural America, building communities, expanding broadband communication, business creation, and working with strategic partners. The priorities are all part of the varied development efforts that include everything from establishing utilities to building homes. “Secretary Vilsack called this the ‘everyday, everyway department,’” Tonsager said of USDA’s development efforts. Administrator Adelstein spoke later, expressing his excitement about working with rural water. “This group is about as red, white and blue as it gets,” he said. Adelstein is new to RUS, after serving with the Federal Communication Commission. It is work he looks forward to. “One thing I love about this job is you get to get out of Washington to see the work being done,” he said. Both speakers also stayed to have special meetings with rural water circuit riders attending the conference. The best of the rural water industry were honored at the National Rural Water Association’s Tribute to Excellence ceremony, held on October 7. The next NRWA conference, “branded” the WaterPro Conference, will be held in Nashville, Tenn. on September 26-29, 2010. NRWA will return to Louisville for the H2O-XPO in 2011. 36 • Fourth Quarter 2009

Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2009

Rural Water - Quarter 4, 2009
From the President
Who's Telling Your Story?
Marketing Water and the Unsung Heroes of the Industry
Public Relations: Getting Along With "Aunt" Mildred
Effective PR…Even in a Downturn Economy
Regulatory Update
H20-XPO Wrap-Up
2009 Awards of Excellence
Rural Water Rally
Index to Advertisers
From the CEO

Rural Water - Quarter 4, 2009