Rural Water - Quarter 4, 2009 - (Page 7)

National Rural Water Association Board of Directors President Fred Sheldon, Washington Senior Vice President Joe Liles, Kentucky Vice President Doug Anderton, Georgia Secretary Charles Hilton, South Carolina Treasurer Mel Aust, California EXECUTIVE COMMITTEE DIRECTORS Immediate Past President Rodney Tart, North Carolina David Baird, Delaware Steve Fletcher, Illinois Rolland Olney, Michigan DIRECTORS Alabama, Randolph Hall Alaska, William Harvey Arizona, David Saddler Arkansas, Steve Wear Colorado, Gary Ensign Connecticut/Rhode Island, Henry Meyer Florida, Paul Brayton Idaho, Robert Culver Indiana, Phil Bastin Iowa, Randall Van Dyke Kansas, Dennis Schwartz Louisiana, Wayne Fontenot Maine, Darryl Brown Maryland, Steven King Massachusetts, John Sasur Minnesota, Jim Gilles Mississippi, L.C. Hand Missouri, Bill Robinson Montana, Daniel Keil Nebraska, Tom Goulette Nevada, Dan Sweeney New Hampshire, Paul Whittemore New Jersey, James Mackie New Mexico, Jim Dunlap New York, John O’Connell North Dakota, John Bearman Ohio, Ralph Chevalier Oklahoma, Phillip Klutts Oregon, Russell Cooper Pennsylvania, Sam Scarfone South Dakota, Larry Wasland Tennessee, Larry McElroy Texas, Kent Watson Utah, Paul Fulgham Vermont, Ed Savage Virginia, Danny Buchanan West Virginia, Taylor Whittington Wisconsin, Bob Anderson Wyoming, Earl McKinney National Rural Water Association Volume 30, Number 4 11 12 FROM THE PRESIDENT By Fred Sheldon, NRWA President WHO’S TELLING YOUR STORY? By Chris Wilson, NRWA MARKETING WATER AND THE UNSUNG HEROES OF THE INDUSTRY By Natalie Eddy, NESC PUBLIC RELATIONS: GETTING ALONG WITH “AUNT” MILDRED By Shannon Rasmussen, Rural Water Association of Utah EFFECTIVE PR… EVEN IN A DOWNTURN ECONOMY By Rob McElroy, P.E., Daphne Utilities 33 36 38 44 48 49 50 REGULATORY UPDATE By Ed Thomas, NRWA H2O-XPO WRAP-UP 2009 AWARDS OF EXCELLENCE RURAL WATER RALLY INDEX TO ADVERTISERS ADVERTISERS.COM FROM THE CEO By Robert Johnson, NRWA CEOCOVER IMAGES ©YANC | “RURAL WATER” (ISSN # 1097-7686), Fourth Quarter 2009, Vol. 30, Number 4. Rural Water is a quarterly publication. Periodical Postage paid at Duncan, OK and additional mailing offices. Subscriptions: $10 per year in the United States; $18 for two years; $25 for three years. Foreign subscriptions pay additional appropriate postage. Address all subscriptions, applications, letters to the editor, advertising inquiries, and correspondence to: Rural Water Magazine, 2915 S. 13th St., Duncan OK 73533. POSTMASTER: send address changes to National Rural Water Association, 2915 S. 13th St., Duncan, OK 73533, c/o Editor. DREAMSTIME.COM Fourth Quarter 2009 • 7

Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2009

Rural Water - Quarter 4, 2009
From the President
Who's Telling Your Story?
Marketing Water and the Unsung Heroes of the Industry
Public Relations: Getting Along With "Aunt" Mildred
Effective PR…Even in a Downturn Economy
Regulatory Update
H20-XPO Wrap-Up
2009 Awards of Excellence
Rural Water Rally
Index to Advertisers
From the CEO

Rural Water - Quarter 4, 2009