Stone, Sand and Gravel Review - July/August 2011 - (Page 12)

Unlocking the Answers to a Successful Operation: Community Relations is Key by John English Manager, Public Affairs Vulcan Materials Company Past Chairman, NSSGA Communications/Community Relations Committee WE’VE OFTEN STATED it is only with the goodwill of our neighbors that we can succeed in our business. Gone are the days that aggregate facilities can operate out of sight and mind. It’s no longer enough to simply provide employment in the community. As an industry that elicits a perception of risk – whether it’s to health, quality of life or the environment – we must continually work to garner good public opinion. The NSSGA Community Relations Handbook states, “Informed public opinion poses fewer obstacles than opinion that is uninformed, misinformed or disinformed. Gaining informed public support for business operations is an ongoing challenge for NSSGA members. Informed support can take many forms, ranging from active support to simply withholding resistance. Effective communication with the public is the key for gaining any level of informed support.” NSSGA’s Community Relations Awards Program was launched in 1989 to recognize aggregate producers whose community involvement and support activities have enhanced the public’s perception of the aggregates industry in general, and the public image of the individual producer’s aggregate operation in particular. Over the past two decades, the program has evolved to become one of the Stars of Excellence awards. Excellence in Community Relations 12 STONE, SAND & GRAVEL REVIEW, July/August 2011 Gold is the highest of the current Community Relations awards. It counts as one star toward NSSGA’s Stars of Excellence. Shelly Materials Company, an Oldcastle® Company Clay Center Quarry,Clay Center, Ohio In 2010, six member operations won Excellence in Community Relations Gold. They include Shelly Materials’ Clay Center Quarry, Rogers Group’s Gallatin Quarry, TXI’s Mill Creek facility, Tilcon New York’s Mt. Hope Quarry, Luck Stone’s Spotsylvania Plant and Vulcan Materials’ Stafford Quarry. These operations excelled in all seven criteria for community relations: participation and outreach, donations and service, government involvement, communication, education, media relations and plant appearance. As case studies for working with the public, let’s take a closer look, in alphabetical order by facility, at how these six companies made all the right moves. Shelly Co., as part of the Oldcastle Materials Group, is a leader in corporate social responsibility in terms of education, community participation and safety. Demonstrating their dedication to their communities, Shelly Co. employees formed a Community Action Committee in 2009. The company has excelled in wildlife habitat management and has provided materials, donations and effort to Habitat for Humanity. In fact, in 2010, Shelly Co./Stoneco became a major “Dream Builder” sponsor with Habitat for Humanity, twice providing more than 40 volunteers and food for five workdays during the summer months last year. A donated 53-foot semi-trailer was used to stage building materials and tools and contributed greatly to the events’ success. The company also donated $30,000 in cash, as well as in-kind materials to help defray the costs of building the homes. Shelly Co. employees are active in their community councils, boards and chambers of commerce. They support local township police and EMS. Habitat for Humanity has stated that the Shelly Companies’ leadership status in the community has helped them when they approach city and government officials for permits and fee waivers for infrastucture costs. Communication and education go hand in hand and work both ways for The Shelly Company and its employees.

Table of Contents for the Digital Edition of Stone, Sand and Gravel Review - July/August 2011

Stone, Sand and Gravel Review - July/August 2011
Events Calendar
Table of Contents
Legislative Calendar
Community Relations Is Key to Unlocking the Answers to a Successful Operation
In Pursuit of Social Responsibility
Preparing Industry’s Future Leaders at the Young Leaders’ Annual Meeting
NSSGA Is Growing Forward With Its New Grassroots Campaign
Don’t Expect Snow in Charlotte
Investing in Safety Generates Positive Roi
Rip & Share – Stay Safe During the Summer
Rip & Share Safety Handout
Products & Services Guide Listings
Index to Advertisers

Stone, Sand and Gravel Review - July/August 2011