The Edge - Q2 2011 - (Page 5)
VOLUME 5, NO. 2
The Edge is published for the Northeast Spa & Pool Association 6B South Gold Drive Hamilton, New Jersey 08691 609-689-9111, fax: 609-689-9110 www.nespapool.org 2011 Editorial Board Ron Derven Editor Rob Romano, CBP, CSP President NESPA, APSP Affi liate Clive Ensher Vice President NESPA, APSP Affi liate Robert Blanda, CBP, CSP, CPO Treasurer NESPA, APSP Affi liate Kyle Chaikin, CPO, CPB Secretary NESPA, APSP Affi liate John C. Romano, CBP, CSP National Director Region I The Edge Staff Lawrence Caniglia, JD, CAE Executive Director Paulette Pitrak, MA, CSP Deputy Executive Director Trish McCormick Show Manager Patricia Cava Education Program Manager Alcide Guzman Information Services Manager Gregory Bailey Marketing Manager Beverly Burtt Show Administrator B.J. Hann Administrative Assistant Published by Naylor, LLC
7 The President’s Message 8 Letters to the Editor 20 Project Focus 36 Index of Advertisers
On our cover: This award-winning lap pool and spa in Muttontown, New York, was built by Haven Pools, Huntington, New York.
2011 – SECOND QUARTER www.nespapool.org
T H E
The quarterly publication of the Northeast Spa & Pool Association
10 Delivering Retail IMPACT Ten ways to make a dramatic impression on your customers. by Clive Ensher 16 Are Your Suppliers Giving You the Tools You Need to Succeed? by Stephanie Allemann 18 Smart Tips to Boost Profits Today’s pool and spa professionals know how to survive a tough economic climate. by Mitch Smith 25 Succession Planning for Your Pool and Spa Business by Stephen Reed 27 Service Excellence Done Right Pools & Spas knows the secret. by Ron Derven 31 Water Testing – Back to Basics by Joe Sweazy 34 Promoting Your Business with Email by Ron Derven
5950 NW 1st Place, Gainesville, Florida 32607, 32607, (352) 332-1252, (800) 369-6220, fax: (352) 331-3525, www.naylor.com Publisher: Tom Schell Editor: Leslee Masters Project Manager: Katie Usher Publication Director: Chuck Herrholtz Research: Kent Agramonte Advertising Sales: Mary-Jo Florio, Stephen Gladney, Nicole Hudson, John O’Neil, Blake Patterson, Amanda Rigdon, SaraCatherine Sedberry Art Direction: Ravijot Singh Design Lead: Jatin Arora Layout and Design: Preeti Pandey
NESPA President Discusses VGB Training
IMPACT AT RETAIL
Smart Tips to Boost Profits Demand the Right Tools from Vendors Water Chemistry Basics Service Excellence
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© Northeast Spa & Pool Association. All rights reserved and all commercial use of the contents prohibited except expressly authorized, in writing, by the association.
PUBLISHED MAY 2011/NSPQ0211/5324
THE EDGE 5
Table of Contents for the Digital Edition of The Edge - Q2 2011
The Edge - Q2 2011
The President’s Message
Letters to the Editor
Delivering Retail IMPACT
Are Your Suppliers Giving You the Tools You Need to Succeed?
Smart Tips to Boost Profi ts Today’s pool and spa professionals know how to survive a tough economic climate.
Succession Planning for Your Pool and Spa Business
Service Excellence Done Right Pools & Spas knows the secret.
Water Testing – Back to Basics
Promoting Your Business with Email
Index of Advertisers
The Edge - Q2 2011