The Edge - Q4 2012 - (Page cover1)

2012 – FOURTH QUARTER T H E The quarterly publication of the Northeast Spa & Pool Association $16 Inside Give Affluent Customers What They Want See More Sales with Transparent Selling Proven Ways to Grow Profits Next Year Dramatic Poolscape Graces Vinyl Beauty Solving Indoor Air Quality Problems

Table of Contents for the Digital Edition of The Edge - Q4 2012

The President’s Message
Marketing to the Affluent at Higher Margins
Transparent Selling
Project Focus
Are Your Labor Rates Killing Your Business?
Chlorine in the Air and What to Do About It
Index of Advertisers

The Edge - Q4 2012