Potomac Memo - May/June 2011 - (Page 16)

new & noteworthy Preparing for WEC Showing ROI to Your Company Elizabeth M. Newton, CMP, Stovell Marketing and Public Relations, Inc. Co-chair, PR/Marketing Committee and Member, Publications Committee SUPPLIER Ken Swann Video Director/Producer Screenplaytelevision Email: ken@screenplaytelevision.com 703-244-8866 Getting out of the office and going to an industry conference is one of the best things we can do for our own professional perspective. Attending a conference, like MPI’s WEC 2011, or networking with fellow industry professionals is just the beginning. You have to figure out what that really means to your growth – personally and professionally. Whether your company is supporting your decision to attend or paying your way to an industry event, how do you show a return on their investment (ROI) for the time taken away from the office? If your company is paying for you to attend, they obviously hope to see some growth or change. How do you come home with an action plan to introduce at least one new viable idea to your office? That’s easy…you make a plan! 1. Choose your path: Be clear on which sessions you’re going to attend from a business needs and personal growth perspective. 2. Take specific notes: Write down what new ideas/thoughts each session or encounter brought to mind. You don’t have to completely flesh them out, but your notes have to capture the full scope of what you were thinking at the time in that place. It will be hard to re-create that moment once you move on to the next thing. 3. Decide how to make a difference: When you get home, go through your notes and figure out your next steps. Which things can you implement immediately? What will require some research and planning? 4. Share your experience: Become the inspiration for someone else. If you focus in on these steps, you and your company will see a huge impact from your attendance at the conference, and that will make it easier for them to say “yes” to the next conference or event you want to attend. MPI’s 2011 World Education Congress, July 23-26 in Orlando, has been dynamically redesigned to generate greater ROI in the surging meetings and events industry. The trade show is gone, replaced with multiple opportunities for more meaningful interactions and lucrative connections. Attendees will have the ability as never before to tailor their conference experience to their personal style and business goals. Visit www. mpiweb.org for more information. How long have you been a PMPI member? I’ve been a member for a little over a year. What made you join PMPI? I’m a video camera operator, editor and producer of original corporate and broadcast video content. PMPI members know the power of video communication. Your favorite aspect of PMPI? My favorite aspect of PMPI so far has been how friendly and helpful everyone is to the “new guy.” Identify something new in the industry. In comparison to when I started in broadcasting, video content delivery is easy. Today’s video compression codecs allow me to help customers fine tune and deliver their message via a video monitor, I-Mag screen, I-Pod, website, laptop, etc., with ease. Re-purposing meeting video is easy and creating 24-7 access to the content definitely helps improve message retention. PLANNER Candice Renae Mortimer Events Coordinator, L2 Think Tank Masters in Tourism Administration Candidate - Class of 2011 The George Washington University School of Business Email: crm@gwmail.gwu.edu Number of meetings/events per year? My organization hosts about five events a year. Size of largest meeting/event? Attendance at the largest meeting included 100 people. How long have you been a member of PMPI? I have been a member for one year. What made you join PMPI? At the beginning of my second year of graduate school, I joined to develop my network and get acclimated to the meetings world in DC. What is your favorite aspect of PMPI? Networking events have proved to be educational and fun. What is a creative planning idea you have used lately? The use of social media outlets to market and promote events is an evolving and intriguing process. 16 PMPI POTOMAC MEMO www.pmpi.org http://www.mpiweb.org http://www.mpiweb.org http://www.pmpi.org

Table of Contents for the Digital Edition of Potomac Memo - May/June 2011

Potomac Memo - May/June 2011
Calendar of Events
President’s Message
Virtual Won’t Replace Face-to-Face Meetings
Risk Management
Become a ‘Searchinista’ in Four Steps
PMPI’s 2011-2012 Leadership
Preparing for WEC
Potomac Profiles
AIBTM Meets in Baltimore
New Members Spotlight
Community Outreach
Member Recognition
March Learning Experience
Index of Advertisers
Where in the PMPI World?

Potomac Memo - May/June 2011