Professional Retail Store - September/October 2011 - (Page 30)

Lost in Translation Managing retail facilities in Europe poses many challenges BY NICK SOHN A 30 I Professional Retail Store Maintenance • www.prsm.com pleasant weekend in France is hardly the setting where you can expect to fi nd a sense of urgency. That was the lesson Mark Treppens learned recently when he needed a structural engineer to respond on an emergency and inspect a floor at one of Nike’s stores in France. Treppens, Nike’s senior retail facilities manager based in The Netherlands, doesn’t flinch when he gets a work-related call on the weekends, so he expected his vendor to react the same way. But he quickly realized that in some European countries, weekends are for relaxation only, not work. “Since it was going into the weekend, nobody would go out to the store, and I wanted this taken care of like yesterday,” Treppens said. “I wanted to make sure that everything was safe in there. We finally were able to get the structural engineer out there on a Friday evening. I e-mailed him Saturday because I wanted a report, and he said, ‘It’s not like I’m sitting in front of a computer on a weekend. I’ll get back to you Monday or Tuesday.’ “In the U.S., that would be unacceptable because you would expect at least some information to come back right away. In the States, I think it’s fair to say we work 24/7. If you carry a BlackBerry, it’s always going off.” The relaxed pace of life in some European countries is just one of the obstacles facilities managers face when their companies look to expand abroad. Though some professionals might see Europe as one single market, key differences between the countries do exist, whether they are geographic, cultural, linguistic, or related to currency or governance. Treppens said he oversees approximately 120 stores scattered across Europe. Most of them are factory outlet stores, but some are the flagship Niketown stores in big cities such as London and Berlin. Each country presents its own set of challenges, so the http://www.prsm.com

Table of Contents for the Digital Edition of Professional Retail Store - September/October 2011

PRESIDENT’S MESSAGE
EXECUTIVE DIRECTOR’S COLUMN
GREEN SOLUTIONS: GREEN CERTIFICATION FOR RETAILERS
MAINTENANCE: HOW TO IMPROVE YOUR VERTICAL TRANSPORTATION SYSTEMS
MANAGEMENT: “I DON’T HAVE TIME” IS A LIE!
NEW MEMBERS
LOST IN TRANSLATION: MANAGING RETAIL FACILITIES IN EUROPE
REPAIR OR REPLACE? CONSIDERING THE OPTIONS IN AIR CONDITIONING REFRIGERANTS
ENERGY EFFICIENCY COST SAVINGS
PREPARE ABOVE AND BEYOND WITH PS-PREP
SNOW ECONOMICS
ADVERTISERS’ DOT.COM
ADVERTISERS’ INDEX

Professional Retail Store - September/October 2011

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