Canadian Retailer - March/April 2009 - (Page 4)

P U B L I S H E R’ S DE S K Hello, my name is… M A R C H /A PR I L 20 0 9 | VO LU M E 19 I S S U E 2 PU B LI S H E R Diane J. Brisebois A S S OC I ATE PU B LI S H E R Bill Yetman N ames are interesting things. “Brisebois,” for example, comes from the Old French briser (to break) and bois (wood or forest) — suggesting that someone in my family line was known for their exceptional woodcutting or land-clearing skills. Indeed, a large number of people are named because of the occupations of their ancestors. Among English surnames alone, think of all the people out there named Smith, Miller, Baker, Wright, Tanner, Cooper, Cook, Hunter, Merchant, Parsons, Slater, Squires,Taylor…. the list goes on. In the olden days, when only one or a very few number of people would hold any one profession within a community, these work-related surnames were obvious ways to differentiate people… as were other surnames that referred to physical characteristics (Long), social status (Tennant), geographical locations (Brooks), or anything else that could be used to help tell people apart. With that in mind, it seems only natural that “Customer” (or its equivalent in other languages) has turned out to be a very uncommon surname (see for yourself: a quick search on finds only three households in all of Canada listed under that name). After all, everyone is a customer in one form or another… and while that sounds like a simple enough truth, we all tend to momentarily forget that amid the day-to-day battles that come with running our businesses. This issue of Canadian Retailer is devoted to exploring issues of accessibility and diversity, two topics that are top of mind — especially now — for retailers in search of new markets and opportunities. Regardless of the economic outlook, retailers that want to thrive in the com- ing decade will have to understand the importance of keeping an eye on future population trends (see “The New Old,” pg. 35), the need for ensuring their products are easily accessible to the people who want them (see “Retail’s rural frontier,” pg. 38), and the necessity of designing storefronts that take into account the diverse needs and abilities of their customers (see “An issue of equality,” pg. 45). Our hope is that this issue will offer you some insights and inspiration about the importance of seeing all aspects of your business from different points of view, most especially those of the customers we all seek to serve. After all, ensuring that every customer enjoys the best experience possible is how even the humblest retailer can build a name that lasts. Our cover story is a feature profile of David Cheesewright, who (as I write this) has just celebrated his first year on the job as president and CEO of Walmart Canada. We’re thrilled to share with our readers the story of Walmart’s efforts to build a greener retail industry in Canada, and we’re equally thrilled to welcome David as a keynote speaker at STORE 2009, coming June 1 – 2 to Toronto. We’re looking forward to seeing you there, too, because there’s no better time than now to learn how business leaders can survive the worst, revive their team’s entrepreneurial spirit, and transform their businesses into those that thrive in a changing marketplace. Cheers, E D ITO R- I N -CHIEF Mitchell Brown (416) 922-0553, ext. 286 G R A PH I C D E S I G N E R Carlos Castro CO NTR I B UTO R S Barbara K. Adamski, Rachel Boomer, Victor Chard, Stefan Dubowksi, D’Arcy Jenish, Theresa Rogers, John Schofield, Miriam Spies, Simon Wilson D I R ECTO R O F PU B LI CATI O N S Bob Phillips PRO J ECT M A N AG E R Kim Davies S A LES M A N AG E R Derek Kuzina E D ITO R I A L O FFI C E 1255 Bay Street, Suite 800 Toronto, Ontario M5R 2A9 Phone: (416) 922-6678 Fax: (416) 922-8011 A DV E RTI S I N G /PRODUCTION O FFI C E Naylor (Canada), Inc. 100 Sutherland Avenue Winnipeg, Manitoba R2W 3C7 Phone: (800) 665-2456 Fax: (800) 709-5551 Canadian Retailer is published six times each year by Retail Council of Canada. Members receive complimentary copies of the magazine with membership. The annual subscription rate for non-members is $36.75 + GST. Publication Mail Agreement No. 40063389 Return undeliverable Canadian addresses to: Circulation Department 1255 Bay Street, Suite 800 Toronto, Ontario M5R 2A9 We welcome your article suggestions and any photographs pertaining to retailing in Canada. Please note the opinions expressed in Canadian Retailer do not necessarily reflect those of Retail Council of Canada. For article reprints, contact Naylor (Canada) at 1-800-665-2456 or visit Diane J. Brisebois President and CEO Retail Council of Canada Join David Labistour of Mountain Equipment Co-op at STORE 2009. Register online at 4 | C A N A D I A N R E TA I L E R | M A R C H /A P R I L 2 0 0 9 |

Table of Contents for the Digital Edition of Canadian Retailer - March/April 2009

Canadian Retailer - March/April 2009
Publishers Desk
Shop Talk
Store Design - And Now For Something a Little Different
RCC Member Issues - A Delicate Balance
Cover Story: The Green Team
Business & Finance - Staying Afloat
Special Human Resources Supplement
Retail Neighbourhood Spotlight
Focus on Accessibility & Diversity
Advertisers’ Index
You Asked Us

Canadian Retailer - March/April 2009