Canadian Retailer - Spring 2011 - (Page 16)

| sector spotlight RCC’S NEW GROCERY DIVISION gives industry STRONGER VOICE By Kelly Putter he voice of Canada’s retail industry became stronger when Retail Council of Canada (RCC) broadened its scope recently to include a brand new Grocery Division designed to address issues unique to the country’s retail grocery sector. As the country’s leading retail representative since 1963, RCC is well positioned through close ties with the grocery sector to serve the needs of all retailers regardless of size, category or geographic location and to advance and protect the interests of Canada’s retail community. “We are excited about entering this new era for our association and the broader retail community,” says Diane J. Brisebois, President and CEO of RCC. “With the launch of our new Grocery Division, we are in a position to take advantage of synergies in the grocery and general mass merchandise categories to provide increased benefits and efficiencies to both sectors.” Key RCC staff members working within the new Grocery Division include Allen Langdon, Vice President Sustainability, Jackie Crichton, Vice President Food Safety and Labelling, Dave Wilkes, Senior Vice President of RCC’s Grocery Division and Frederic Alberro, Vice President Quebec. While Canada Safeway Limited, Costco Wholesale, Loblaw Compan- T ies Limited, and Walmart Canada Corp. were current RCC members, other key players joined the fold including Metro Inc., Sobeys Inc., and Co-op Atlantic. “The purpose of the new division at RCC is to provide a strategic focus on Food Retailing,” states David Wilkes, the Division’s Senior Vice President. “Its goal is to build on past successes, to leverage existing and new resources, to increase efficiencies, and to focus on key strategic priorities for the grocery sector.” It’s hoped that the Grocery Division will allow the retail grocery sector to speak strategically with one collaborative voice as it continues to focus most of its efforts on three areas: food safety, environmental issues and health and wellness. “We’re very excited to partner with other major grocers and to establish a grocery division within Retail Council of Canada,” says Bob Chant, Vice President of Corporate Affairs for Loblaw Companies Ltd. “This will provide some really focused effort on issues specific to food.” Grocery members unanimously point to food safety as the number one concern within the industry. Food safety is not an option, It is an expectation  and has  always been a priority for members of the food industry. It is an increasingly more complex area that requires ongoing engagement of government, industry and consumers. and will continue to be a priority with the Division. Members are also stressing the environment as an area of priority under this new Grocery Division. Collectively, the Division intends to continue focusing on a number of environmental efforts, which will include waste diversion, energy reduction and packaging reduction. Undoubtedly seen as leaders and innovators in this area, the Division recognizes that it can make greater strides in its respective corporate footprint, especially when acting as a strong, unified voice. Health and wellness is another designated area of priority that the Division intends to have a direct focus on. The link between diet and health and wellness continues to be made at many different levels. Health issues such as obesity and diabetes play an important role in the day-today lives of Canadians and many feel they are not being addressed enough so there’s “a real appetite for health and wellness to be at the core of retailers’ operations,” says Walmart Canada’s Vice-President of Corporate Affairs & Sustainability, Andrew Pelletier. “Given Canada’s aging Baby Boomer population, it behooves the grocery industry to enter into a collaborative approach working with government 16 | canadian retailer | spring 2011 |

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2011

Canadian Retailer - Spring 2011
Table of Contents
Publisher’s Desk
Shop Talk
Mobile Retail
Leadership Series
In Your Best Interest
RCC Forms New Grocery Division
The Titans of Mobile
Promoting Your Brand in the Digital Age
We’re Number 1
Virtually Revolutionizing Online Behaviour
Back to Front
Trending Consumer Behaviour… Online
Dissolving Borders
Advertisers’ Index
Have Your Say

Canadian Retailer - Spring 2011