Canadian Retailer - Spring 2012 - (Page 6)

SHOP TALK RETAIL NEWS Temporary Target location Pops up in Toronto Since Target announced its plans in late 2010 to expand the company’s operations into the Canadian market, the fervor felt by many Canadian consumers in anticipation of its arrival has been palpable. And, over the past 18 months media reports have reflected this excitement, often seeming as hungry for more news about the American retailer’s arrival as many of its most ardent fans. News of target’s entry into Canada, however, has been slow. In fact, it wasn’t until this past February when the company confirmed in a press release the first 59 store locations that are set to open their doors in March and April 2013 – locations that are spread out across British Columbia, Alberta, Saskatchewan, Manitoba and Ontario. For many shoppers in the country, the next year may seem like a very long time to wait ahead of walking down the aisles at their local Target store. But, on Thursday, February 23 Target treated some of its Canadian fans by popping up a temporary location on King Street West in Toronto. The response was immediate and overwhelming as hundreds of patrons turned out early, lining up around the corner, for the opportunity to experience Target for the first time in Canada. It was a response that Lisa Gibson, Communications for Target Canada, believes is reason for optimism concerning the retailer's impending arrival. “We were thrilled with the amount of attention and the level of excitement both leading up to the event and at the event itself.” Gibson says that the company was also thrilled about the media buzz that the event generated, as 70 media outlets, including bloggers, attended the opening on site, conducting approximately 40 interviews. Jason Wu, the designer behind Target’s branded apparel, was even a trending topic on Twitter. “The feedback from the 1,500 or so guests that came through the doors was overwhelmingly positive, with many people asking if there would be more events in the near future.” The company is currently finalizing its 2012 plans, prohibiting Gibson from sharing anything definitive. She does say, however, that target is planning, “fun initiatives and events to help educate our future guests on the Target brand and give them a bit of a taste of Target.” “We are so pleased with the warm welcome we have received and can’t wait to open the doors of our first stores next March and April,” she says. “Canadians have told us that 6 | canadian retailer | spring 2012 |

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2012

Publisher's Desk
Shop Talk
Store 2012 - The Power of Engagement
Director's Message
Shared Leadership at Fountain Tire: It's How They Roll
Technology Enabling an Enhanced Customer Experience Across Multiple Channels
Retailer's Guide
Continuing to Grow and Succeed....Independently
Canadian Retailers: Evolving with the Times...and their customers
EasyHome: A Forward Regression
Advertiser's Index
Retail by the Numbers

Canadian Retailer - Spring 2012