Canadian Retailer - Summer 2011 - (Page 4)

| PUBLISHER’S DESK SUMMER 2011 | VOLUME 21 ISSUE 3 publisher Diane J. Brisebois a s s o c i at e p u b l i s h e r Harnessing technology to create retail innovation Bill Yetman v i c e - p r e s i d e n t, m e m b e r s h i p Andrew Siegwart editor-in- chief Sean C. Tarry (416) 922-0553, ext. 286 art director A s the headline on the cover suggests – Enable. Empower. Engage – the possibilities that arise for retailers as a result of technological advancement and application are immense, almost endless. Technology enables retail professionals to do their jobs more efficiently, with more accuracy and with far greater results than they have ever experienced before. Case in point – the evolution of Loss Prevention. The role of the LP professional used to be that of security, relying on quick reaction time to incidents and gut instinct to combat theft and shrink. Today, although security, quick response and gut instincts are still very much a part of the LP arsenal, technology allows LP departments to be a lot more proactive, strategic and forward-thinking with respect to their approach to preventing loss, creating a much stronger connection between the role of LP and executive decision-making. To read more about how technology enables LP professionals, turn to page 30 and find out about RCC’s Loss Prevention DataShare – a secure national database for the reporting of retail theft and serious incidents which allows retailers to share this information with each other and law enforcement. A truly innovative technology. As a result of the importance of technology within the retail environment, the role of the CIO has also evolved from that of information gatekeeper to a more influential partner of the business. To read more about today’s CIO and the evolution of the role, turn to page 36. And, technology, perhaps more importantly than anything else, also facilitates engagement. It provides a means for retailers to engage with their customer like never before through the use of social media, digital marketing and e-commerce. But, what it also allows is a more efficient approach to retail training and education through the leveraging of online modules. The article on page 40 details the ways e-learning is changing the face of retail training and education. As always, we are always interested to hear what you have to say about the content in Canadian Retailer and welcome your feedback. For more information on RCC’s initiatives, programs and services, I invite you to visit the association’s website at, and urge you to read our MySTORE page - an exciting new online resource for independent retailers by Retail Council of Canada with in-depth and thoughtprovoking articles, all of the latest news, announcements, anniversaries and store openings, and everything else that helps make Canadian independent retailers such a vibrant and meaningful part of our communities.. Sincerely, Scope Media contributors Mary Teresa Bitti, Denise Deveau, Andrew Hind, Frank van Nie, Alexandra LopezPacheco, Robert Price, Ethel Taylor d i r e c t o r o f p u b l i c at i o n s Bob Phillips project manager Alana Place sales manager Bill McDougall editorial office 1255 Bay Street, Suite 800 Toronto, Ontario M5R 2A9 Phone: (416) 922-6678 Fax: (416) 922-8011 a d v e r t i s i n g/ p r o d u c t i o n o f f i c e Naylor (Canada), Inc. 100 Sutherland Avenue Winnipeg, Manitoba R2W 3C7 Phone: (800) 665-2456 Fax: (800) 709-5551 Canadian Retailer is published six times each year by Retail Council of Canada. Members receive complimentary copies of the magazine with membership. The annual subscription rate for non-members is $36.75 + tax. Publication Mail Agreement No. 40063389 Return undeliverable Canadian addresses to: Circulation Department 1255 Bay Street, Suite 800 Toronto, Ontario M5R 2A9 We welcome your article suggestions and any photographs pertaining to retailing in Canada. Please note the opinions expressed in Canadian Retailer do not necessarily reflect those of Retail Council of Canada. For article reprints, contact Naylor (Canada) at 1-800-665-2456 or visit articlereprints.asp. Diane J. Brisebois President and CEO Retail Council of Canada 4 | canadian retailer | summer 2011 |

Table of Contents for the Digital Edition of Canadian Retailer - Summer 2011

Canadian Retailer - Summer 2011
Publisher’s Desk
Shop Talk
Mobile Retail
Leadership Series
In Your Best Interest
Sector Spotlight
Retail Innovation
LP Roundtable
LP Technology
PCI Compliance
Technology Leadership
Training and Education
Advertisers’ Index
Have Your Say

Canadian Retailer - Summer 2011