Canadian Retailer - Store 2012 - (Page 78)

RETAIL BY THE NUMBERS INFLUENCING CUSTOMER BEHAVIOUR AT RETAIL Brands that are shown in display ads on retailers’ specific category pages could receive up to a 60 per cent increase in brand affinity, while brand affinity of competing brands could decrease by up to 33 per cent. INFORMATION OVERLOAD Display advertising on a website that is related to the intent of the visitor can drive up to 48.1 per cent of traffic on product specific pages. 60% 40% Projected growth in global data generated per year versus 5 per cent growth in global IT spending. 48% 15 out of 17 The number of industry sectors in the United States that have more information stored per company than the US Library of Congress (235 terabytes). Percentage of survey respondents who: 73% $6.5 billion The amount of money that data breaches cost American businesses in 2011. 95% Research a product online before going to the store to make a purchase. 43% Had made an online purchase 3 or more times in the 3 months prior to the survey. Say that one of the reasons they visit a retailer’s website is to research prices. 90% Percentage of the world’s current data that has been created in the last 2 years. SOURCE: KPMG Consumer Currents #13: Too Much Info? SOURCE: Mediative’s study “The Impact of Display Advertising At-Retail on Influencing Customer Buying Behaviour” Q1 2012 SHOWS MOSTLY IMPROVING TRENDS The percentage increases in sales by category are as follows: +5.6% GROWTH The rise in total retail sales in Q1 2012 over 2011. SOURCE: Retail Sales Outlook Canada Q2 2012 (Kubas Primedia) 78 | canadian retailer | store 2012 | www.retailcouncil.org/cdnretailer Q1 2012 Q1 2011 http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Store 2012

PUBLISHER’S DESK
SHOP TALK
DIRECTOR'S MESSAGE
TALKING TO CUSTOMERS
PEOPLE: THE WINNING RETAIL INGREDIENT
COMMITMENT TO CUSTOMER – KEY TO GROCER’S SUCCESS
CUCKOO FOR THE COMMUNITY
RETAILER’S GUIDE
ENGAGEMENT AND THE POWER OF RETAIL
STRENGTHENING THE APPEAL OF RETAIL AS A CAREER
INDEPENDENT CHALLENGES MET WITH INDEPENDENT SESSIONS
RETAIL EXCELLENCE HONOURED
ADVERTISERS’ INDEX
RETAIL BY THE NUMBERS

Canadian Retailer - Store 2012

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