Canadian Retailer - November/December 2012 - (Page 46)

2012 RETAIL GAME CHANGERS 2012 RETAIL GAME CHANGERS A LOOK AT THE TRENDS AND ADVANCEMENTS THAT ARE AFFECTING CHANGE WITHIN THE INDUSTRY BY TALBOT BOGGS, ANDREW HIND, EVE LAZARUS AND DENISE DEVEAU T hese are interesting times to be operating as a retailer in Canada. An influx of international players expanding into the Canadian market over recent years has dramatically increased competition in the country for talent and the consumer’s spend, not to mention physical retail space. And the rise of e-commerce, coupled with the emergence of the mobile consumer, has resulted in a demand for a retail experience that is seamless across all channels. All of this greatly impacts the way Canadian retailers build their businesses, operate and serve their customers. Here then, we present our list of the big retail game changers that affected the industry over the past year — each presenting the industry with challenges and opportunities aplenty. As several of these game changers pit retailer against retailer in a bid to win market share, customer loyalty, talent and real estate, our first game changer is in the spirit of collaboration — strategic business INNOVATIVE and community partnerPARTNERSHIP ships in which retailers can BUILDING expand their product and brand offerings and raise their profile in the regions they serve. Partnerships have been the cornerstone in growing Habitat for Humanity’s extensive network of ReStores from one location in Winnipeg in 1991 to some 74 lo- cations throughout Canada, and more than 750 in the United States today. ReStores sell new and gently-used home building and décor products, appliances, home furnishings and other items donated by individuals and retailer partners such as HBC, Sears, Home Outfitters, The Brick, Aritzia and Home Depot, their largest partner. Most partner donations come from in-store and on-line returns, end of line, discontinued, discounted, slightly damaged and seasonal products that are sold in ReStores at discounts of up to 80 per cent of retail prices. Profits generated from ReStores, which occupy about 775,000 square-feet of retail space in Canada, are used to fund local Habitat for Humanity affiliates that operate the stores to cover administrative and other costs. As a result, money raised by the affiliates through conventional means, such as individual and corporate giving, can go directly toward local building projects and provide more families in their communities with safe, decent and affordable housing. Retailers win by being able to get rid of products they can no longer sell in their stores, reducing inventory and storage costs and diverting many of them from landfill. Individuals and partners who make donations receive a charitable tax receipt based on the price that ReStore is able to sell the product for. And consumers win by getting high-quality products at greatly reduced prices. “Our partnerships are wonderful,” says Rob Voisin, Director of ReStore Services. “They are both socially and business-friendly. It becomes a bit of a no-brainer to work with us because everybody wins.” 46 | canadian retailer | holiday 2012 | www.retailcouncil.org/cdnretailer http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - November/December 2012

PUBLISHER’S DESK
SHOP TALK
FIGHTING FOR RETAILERS; ENSURING THE STRENGTH OF THE INDUSTRY
DIGITAL COMMERCE “GAME CHANGERS” & INNOVATORS
LES MANN: BUILDING A LASTING GROCERY LEGACY
CURRENCY CHANGE
RETAILER’S GUIDE
RETAIL WEST: KNOWING YOUR CUSTOMER AND GROWING YOUR BUSINESS
CREATING THE FUTURE TO PROTECT IT
RETAIL’S 2012 GAME CHANGERS
ADVERTISERS’ INDEX
RETAIL BY THE NUMBERS

Canadian Retailer - November/December 2012

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