Ear to the Ground - Spring 2012 - (Page 13)

FEATURE Q& A What is your elevator speech on TransCanada’s commitment to damage prevention? It really just comes down to doing everything we can to protect the public, our assets and the environment. As a leading energy infrastructure company this is paramount to the success of our business. We live and breathe a culture of safety, so when it comes to public awareness and damage prevention we aim to provide pipeline safety messaging that will help us to be 100 percent incident free. It is, essentially, at the core of everything we do. How would you describe TransCanada’s approach to public awareness? We take a holistic approach at the corporate level and ensure that our core messages are applied consistently across our portfolio, including more than 60,000 kilometres of pipeline in Canada, the U.S. and Mexico. Then our regional reps supplement it with materials and messages that are driven by regional risks specific to their areas. Our goal is to treat all stakeholders equally and provide each of them with a customized package of knowledge based on their needs—no matter their geographic location or language. What is your main focus for 2012? Last year, our pipeline safety brochures were mailed to more than one million addresses to help educate S P R I N G 12 A conversation with Coral Lukaniuk, Public Awareness Program Manager, TransCanada For the older group, our research has indicated that they want to be seen as responsible and accountable so our goal with them is to provide the tools they need to make educated choices and decisions when it comes to pipeline safety—for example understanding the call before you dig concept. For both groups, repetition is key to recall. The more frequently they hear safety messages the more likely they are to remember. And act appropriately when it really counts. What are you hoping to achieve with the program? By starting to build awareness at an early age we are hoping that this becomes a part of their inherent safety knowledge. Just like the importance of seatbelts, ‘stop, drop and roll,’ or wearing a helmet when riding their bike. It is our hope that this generation of youth will be the first to receive knowledge of pipeline safety at an early age and begin the process of passing it forward. ■ TransCanada Public Awareness Program Manager Coral Lukaniuk is responsible for leading the company’s holistic safety program, which reaches stakeholders along more than 60,000 kilometres of pipeline. Coral is a professional engineer with 17 years of experience in the oil  &  gas and alternative energy industries. 13 the public about living and working near pipelines. Going forward, we plan to continue expanding on the breadth of our external outreach program to reach even more stakeholders through new and different mediums. In 2012 we are also engaging in a research program that will help us measure our impact and strategically guide future program development. We feel that this will add immeasurable value to our program on the whole. LAST YEAR, OUR PIPELINE SAFETY BROCHURES WERE MAILED TO MORE THAN ONE MILLION ADDRESSES TO HELP EDUCATE THE PUBLIC ABOUT LIVING AND WORKING NEAR PIPELINES. What is something new you are going to do to expand on your existing outreach program? Right now we are building a program aimed at providing safety messaging to children in grades four to six and youth in grades 10 to 12. The children’s program is focused on making them aware and increasing their recognition of pipelines and general safety concepts. They are at the age when they are starting to play without parents around all the time so it is important that they understand the warning signs and that they need to tell an adult if they see something wrong. http://www.orcga.com

Table of Contents for the Digital Edition of Ear to the Ground - Spring 2012

PRESIDENT’S MESSAGE
INTERNATIONAL NEWS: ‘811 BIKE’ PROMOTES SAFE DIGGING MESSAGE ON DISCOVERY CHANNEL’S AMERICAN CHOPPER: SENIOR VS. JUNIOR
INTERNATIONAL NEWS: UPDATE FROM THE CCGA - A UNIFIED APPROACH TO DAMAGE PREVENTION
Q&A: A CONVERSATION WITH CORAL LUKANIUK, PUBLIC AWARENESS PROGRAM MANAGER, TRANSCANADA
THE SIGNS OF SPRING: TRAFFIC PROTECTION
BLOCKED SEWER SERVICE LINE? CALL BEFORE YOU CLEAR
CHEERS TO ORCGA VOLUNTEERS
LEGISLATIVE SPOTLIGHT
ORCGA’S HALL OF FAME MEMBERS AND MEMBER OF THE YEAR
ORCGA’S EXCAVATOR OF THE YEAR
JOE JOHNSON EQUIPMENT – ONE OF CANADA’S 50 BEST MANAGED COMPANIES
ORCGA’S 2012 SYMPOSIUM
ADVERTISER.COM

Ear to the Ground - Spring 2012

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