Access - Fall/Winter 2010 - (Page 7)
Getting Your Work
THESE DAYS THE Internet makes reaching out to
Don’t have a huge chunk of cash lying around to hire a public relations professional? No problem!
one paragraph you’ll have a better chance of keeping their attention. • Kiss up. A compliment on a specific article they’ve written can go a long way. • Offer up the goods. You should already have photos and videos of your work uploaded to your Facebook page. Include links to these in your message. Visuals always make a potential story more appealing.
NOW THAT YOU’VE USED SOCIAL NETWORKING TO REACH OUT TO THE MEDIA AND HOPEFULLY GARNERED SOME PRESS FOR YOURSELF, BE SURE TO MAINTAIN THESE RELATIONSHIPS IN ORDER TO GET MORE PRESS IN THE FUTURE.
SOME TIPS FOR MAINTAINING YOUR RELATIONSHIPS WITH REPORTERS:
TOAY’S SOCIETY IS highly saturated with Internet tech-
media and getting your work published a much easier task. As mainstream media moves toward a mostly online presence, so do the reporters and editors. If you already have an online presence (Facebook, Twitter, LinkedIn) then you are one step closer to getting published. If not, what are you waiting for? Get yourself on at least one of these sites or risk missing out on a huge network of reporters who are looking for great design stories like yours. NOW THAT YOU’VE joined the social networking world, the first step is identifying the magazines, newspapers and reporters that you’d like to reach. Send a friend request or become a “fan” on Facebook and “follow” them on Twitter. Next step is perhaps the most important of all: do your research. Browse their pages and sites to get a good idea of what they’re all about. Check out the types of articles they normally publish and read what they’ve written in the past. This will help you customize your story ideas to their liking when you’re ready to make contact. NEXT YOU WANT to make sure you have an appealing story. It’s one thing to have a beautifully designed space. Now you need to find the angle. What makes your project stand out? Find something unique about your latest design project and focus on that. Did your design improve the health or safety of your client? Did your design improve productivity in the workplace? These are the types of angles that will set your story apart. NOW YOU ARE ready to make contact using your social networking sites. On Facebook just send a message or write a note on the reporter’s “wall”. If you’re using LinkedIn, you can also send a message through the site.
A FEW THINGS TO KEEP IN MIND WHEN REACHING OUT TO REPORTERS:
nology and social networking websites. It can seem a bit overwhelming at first, but if you keep up with it and go about it correctly, these sites can be a huge help when you’re trying to get your work published. You now have more access than ever to potential media contacts and a huge network of reporters and editors lies at your finger tips. Good luck and I’ll see you online!
• Keep it brief. Reporters are extremely busy people and rarely have time to read through long messages. If you can get your point across in
• Keep in touch. Continue to read the reporter’s articles and reach out with compliments here and there. Twitter is the best place for quick and easy contact with reporters. If they “tweet” a link to their latest story, simply reply with “great article!” and just like that, you’re on their radar. • Have a purpose. When you reach out, make sure it’s for a specific reason. Send them information about an interesting project you’re working on or invite them to an event your chapter is hosting. • Know when enough is enough. Reporters will always appreciate a nice note here and there, but don’t overdo it. Since they are often on deadline, they might be agitated by too many messages or tweets. Making contact once every few months is plenty. • Be available. When reporters find a source they like, they tend to go back for more. If you’re never available for an interview when a reporter reaches out, they will eventually give up and find a new source. Try to carve out a few minutes for your media contacts when requested. This will ensure they come back to you for future articles.
Article and photo by Laura Rotondo, ASID Public Relations Manager
fall | winter 2010 ACESS 7
Table of Contents for the Digital Edition of Access - Fall/Winter 2010
Access - Fall/Winter 2010
Meet Your Student Advisory Council
2010 Student Chapter Awards
Student Chapter Updates
Questioning your Future?
ASID Forges a New Partnership to Promote Design for Social Impact
Meet Your Emerging Professional Advisory Council
The Fellows Project
Landing the Job
NYC Student Design Challenge
Student Design Challenge
Access - Fall/Winter 2010