NEWH - Fall 2014 - 42

Product Know How Custom Furniture

Made to Order
Innovative designs inspire a new generation of products
By Alissa Ponchione
Furniture design is an ever-evolving business, but one thing remains
constant: innovative products that inspire design. While custom
furniture has always been important to manufacturers and designers,
it's now being integrated into the wider narrative and ambiance of a
hospitality space.
Shelby Williams does prototype work for focus-service brands,
such as Hilton Garden Inn and Courtyard by Marriott, but Jordan
McInturf, vice president of sales for the company, has noticed a
change in the standard furniture those hotels are seeking. For hotels
in Portland, Oregon, or Austin-places with a distinct local culture-
designers "don't want the same fabrics or fi nishes," he says. Instead,
they're taking the approved or standard brand design and adjusting
it a bit. "It's not truly custom, but it's a modified project to meet
regionalized demand and a design style that understands the core
essence of the region," he adds.
Customized furniture can elevate a hotel from a cookie-cutter
project to a distinctive space. "In an industry like hospitality, it's
very easy to fall into the category of the typical commercial chain,"
says Rachel Hunt of Aceray. "We've all experienced walking into an
establishment and seeing the exact same design motif and furnishings
that are utilized in so many other venues." To give the customer a
high-quality aesthetic, the products should inform a guest's stay,
invoking a bespoke feeling and "creating a memorable experience, thus
making them more likely to return," she adds.
It's true that guests' tastes are changing, and design is playing a
more prominent role in customer satisfaction. Th is is partially due

42 www.newh.org

Clockwise from top: The D'style Soma End Table designed
by Dawson Design Associates; the Curtis Denver - a
DoubleTree by Hilton Hotel used custom Aceray products;
a custom cocktail table from D'style from its Cauhaus
Collection; the Aston End Table from D'style and designed
by designONE Studio.


http://www.newh.org

NEWH - Fall 2014

Table of Contents for the Digital Edition of NEWH - Fall 2014

NEWH - Fall 2014
Table of Contents
News
Who’s Who
Sustainability
Scholarships
Conference Recap
In Remembrance
Q&A: Katie Zuidema
Q&A: Adrienne Pumphrey
Have You Seen?
Product Know How
On the Scene
Meet the mind behind the Mandy Li Collection
Project: Ritz-Carlton Grand Cayman
Project: Guard and Grace, Denver
New Members
Save the Date
Partner Profiles
Chapter Highlights
Ad Index
NEWH - Fall 2014 - NEWH - Fall 2014
NEWH - Fall 2014 - Cover2
NEWH - Fall 2014 - Table of Contents
NEWH - Fall 2014 - News
NEWH - Fall 2014 - 5
NEWH - Fall 2014 - Who’s Who
NEWH - Fall 2014 - 7
NEWH - Fall 2014 - 8
NEWH - Fall 2014 - 9
NEWH - Fall 2014 - 10
NEWH - Fall 2014 - 11
NEWH - Fall 2014 - Sustainability
NEWH - Fall 2014 - 13
NEWH - Fall 2014 - 14
NEWH - Fall 2014 - 15
NEWH - Fall 2014 - Scholarships
NEWH - Fall 2014 - 17
NEWH - Fall 2014 - Conference Recap
NEWH - Fall 2014 - 19
NEWH - Fall 2014 - In Remembrance
NEWH - Fall 2014 - 21
NEWH - Fall 2014 - 22
NEWH - Fall 2014 - 23
NEWH - Fall 2014 - Q&A: Katie Zuidema
NEWH - Fall 2014 - 25
NEWH - Fall 2014 - Q&A: Adrienne Pumphrey
NEWH - Fall 2014 - 27
NEWH - Fall 2014 - 28
NEWH - Fall 2014 - 29
NEWH - Fall 2014 - Have You Seen?
NEWH - Fall 2014 - 31
NEWH - Fall 2014 - 32
NEWH - Fall 2014 - 33
NEWH - Fall 2014 - 34
NEWH - Fall 2014 - 35
NEWH - Fall 2014 - 36
NEWH - Fall 2014 - 37
NEWH - Fall 2014 - 38
NEWH - Fall 2014 - 39
NEWH - Fall 2014 - 40
NEWH - Fall 2014 - 41
NEWH - Fall 2014 - Product Know How
NEWH - Fall 2014 - 43
NEWH - Fall 2014 - 44
NEWH - Fall 2014 - 45
NEWH - Fall 2014 - On the Scene
NEWH - Fall 2014 - 47
NEWH - Fall 2014 - 48
NEWH - Fall 2014 - 49
NEWH - Fall 2014 - 50
NEWH - Fall 2014 - 51
NEWH - Fall 2014 - 52
NEWH - Fall 2014 - 53
NEWH - Fall 2014 - Meet the mind behind the Mandy Li Collection
NEWH - Fall 2014 - 55
NEWH - Fall 2014 - Project: Ritz-Carlton Grand Cayman
NEWH - Fall 2014 - 57
NEWH - Fall 2014 - Project: Guard and Grace, Denver
NEWH - Fall 2014 - 59
NEWH - Fall 2014 - 60
NEWH - Fall 2014 - 61
NEWH - Fall 2014 - New Members
NEWH - Fall 2014 - 63
NEWH - Fall 2014 - 64
NEWH - Fall 2014 - 65
NEWH - Fall 2014 - Save the Date
NEWH - Fall 2014 - 67
NEWH - Fall 2014 - Partner Profiles
NEWH - Fall 2014 - 69
NEWH - Fall 2014 - Chapter Highlights
NEWH - Fall 2014 - 71
NEWH - Fall 2014 - 72
NEWH - Fall 2014 - 73
NEWH - Fall 2014 - Ad Index
NEWH - Fall 2014 - Cover3
NEWH - Fall 2014 - Cover4
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