NEWH - Fall 2014 - 69

Partner Profiles

Lexmark Carpet Mills recently launched two new products for public spaces, Reflections and Verdure, as well as
four additional products for guestrooms: Highlander, Impressions, Traverse, and Fizz by Stacy Garcia. Each carpet
product contributes vibrant colors, textures, and angles to Lexmark's portfolio.
The company is also achieving its sustainability goals. As a member of the Carpet America Recovery Effort
(CARE), which was developed to find market-driven solutions to divert post-consumer carpet from landfills,
Lexmark is working toward LEED points that can be garnered by using its products. The Carpet and Rug Institute,
for example, certified all carpets produced by Lexmark as Green Label Plus, ensuring that at least one LEED point can be earned by using the company's
carpet products.
With renewed optimism in the industry, Lexmark credits NEWH for its strong support. "Lexmark Carpet is extremely proud to be a corporate sponsor
of NEWH, and we support the activities that NEWH provides for us to give back to the industry," says marketing director Tammy Horn.

Sem Fim has had a busy year. The company launched its Gentle door series with soft close barn and sliding door
hardware, which doubles the hardware life and reduces maintenance issues for hotels by 42 percent. Another highlight:
Sem Fim provided full-scope guestroom, guest bath, and public area packages in the Pearl Hotel in Rosemary Beach,
Florida.
Looking ahead, Sem Fim is continuing its commitment to altruism, contributing 10 percent of its net income to local
charities, including His House Children's Home and Miami Rescue Mission. "Few things make us happier than signing
checks for those two worthwhile causes," explains principal Ani Ruiz Chang. The company also successfully established
manufacturing capabilities in Mexico for projects within the U.S. and Latin America, "offering more aggressive timelines
and reducing fuel consumption and distance traveled," explains Sem Fin's Jose A. Chang.
The company hasn't lost sight of its core values and plans to deepen its existing relationships while nurturing new ones. "We anticipate a year of
growth and exposure for brands that are truly committed to quality and financial accountability," says Ruiz Chang.

This past year, Shafer Commercial Seating has become an approved vendor for a number of brands, including
Marriott, Hilton, Choice Hotels, IHG, and Best Western.
"After a bit of a slow start to 2014, we've seen a strong second quarter," says Rich Howard, Shafer's executive vice
president. Traditionally importing all of its component chair and barstool parts and manufacturing the finished product
in its Denver factory, Shafer has recently acquired new equipment that allows it to produce some small run custom
pieces completely from scratch in house, with no imported component parts.
Shafer is also committed to its sustainable practices. As a charter member of the HSP Index, Shafer is proud of its
sustainability track record, which began when it became the first hospitality furniture manufacturer to have a water-based fishing system.
NEWH's Regional Tradeshows have been an important component in Shafer's success, especially coming out of the economic downturn.
"Networking and building relationships is vital to our industry and business," Howard explains. "The smaller venue of the shows creates a casual and
comfortable setting that really facilitates a terrific business environment."

Thanking NEWH, Inc.'s 2014 Corporate Partners
Benefactor: DURKAN HOSPITALITY | FABRICUT CONTRACT/ S. HARRIS | KOHLER COMPANY | RH CONTRACT | ULSTER Patron: AMERICAN LEATHER | CRYPTON FABRICS
| DELTA FAUCET COMPANY | HOSPITALITY DESIGN GROUP | HOSPITALITY MEDIA GROUP LLC | HOTEL INTERACTIVE | INSTALLATION SERVICE GROUP | MILLIKEN CARPET/
HOSPITALITY | MOEN INCORPORATED | SUMMER CLASSICS CONTRACT Supporting: AMERICAN ATELIER, INC. | ARTERIORS CONTRACT | ASHLEY LIGHTING, INC. | B CARPET
| BERNHARDT HOSPITALITY | CONNEAUT LEATHER | ELECTRIC MIRROR | FABRIC INNOVATIONS, INC. | JUSTICE DESIGN GROUP | KARNDEAN DESIGNFLOORING | LEXMARK
CARPET MILLS | LILY JACK | MANDY LI COLLECTION | OW HOSPITALITY | P/KAUFMANN CONTRACT | RICHLOOM CONTRACT | SEM FIM | SERTA INTERNATIONAL |SÉURA
INCORPORATED | SHAFER COMMERCIAL SEATING | SHELBY WILLIAMS | SIGNATURE HOSPITALITY CARPET |TROPITONE FURNITURE COMPANY | VAUGHAN BENZ | W A L T E R S ❙❘❚
Fall 2014

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NEWH - Fall 2014

Table of Contents for the Digital Edition of NEWH - Fall 2014

NEWH - Fall 2014
Table of Contents
News
Who’s Who
Sustainability
Scholarships
Conference Recap
In Remembrance
Q&A: Katie Zuidema
Q&A: Adrienne Pumphrey
Have You Seen?
Product Know How
On the Scene
Meet the mind behind the Mandy Li Collection
Project: Ritz-Carlton Grand Cayman
Project: Guard and Grace, Denver
New Members
Save the Date
Partner Profiles
Chapter Highlights
Ad Index
NEWH - Fall 2014 - NEWH - Fall 2014
NEWH - Fall 2014 - Cover2
NEWH - Fall 2014 - Table of Contents
NEWH - Fall 2014 - News
NEWH - Fall 2014 - 5
NEWH - Fall 2014 - Who’s Who
NEWH - Fall 2014 - 7
NEWH - Fall 2014 - 8
NEWH - Fall 2014 - 9
NEWH - Fall 2014 - 10
NEWH - Fall 2014 - 11
NEWH - Fall 2014 - Sustainability
NEWH - Fall 2014 - 13
NEWH - Fall 2014 - 14
NEWH - Fall 2014 - 15
NEWH - Fall 2014 - Scholarships
NEWH - Fall 2014 - 17
NEWH - Fall 2014 - Conference Recap
NEWH - Fall 2014 - 19
NEWH - Fall 2014 - In Remembrance
NEWH - Fall 2014 - 21
NEWH - Fall 2014 - 22
NEWH - Fall 2014 - 23
NEWH - Fall 2014 - Q&A: Katie Zuidema
NEWH - Fall 2014 - 25
NEWH - Fall 2014 - Q&A: Adrienne Pumphrey
NEWH - Fall 2014 - 27
NEWH - Fall 2014 - 28
NEWH - Fall 2014 - 29
NEWH - Fall 2014 - Have You Seen?
NEWH - Fall 2014 - 31
NEWH - Fall 2014 - 32
NEWH - Fall 2014 - 33
NEWH - Fall 2014 - 34
NEWH - Fall 2014 - 35
NEWH - Fall 2014 - 36
NEWH - Fall 2014 - 37
NEWH - Fall 2014 - 38
NEWH - Fall 2014 - 39
NEWH - Fall 2014 - 40
NEWH - Fall 2014 - 41
NEWH - Fall 2014 - Product Know How
NEWH - Fall 2014 - 43
NEWH - Fall 2014 - 44
NEWH - Fall 2014 - 45
NEWH - Fall 2014 - On the Scene
NEWH - Fall 2014 - 47
NEWH - Fall 2014 - 48
NEWH - Fall 2014 - 49
NEWH - Fall 2014 - 50
NEWH - Fall 2014 - 51
NEWH - Fall 2014 - 52
NEWH - Fall 2014 - 53
NEWH - Fall 2014 - Meet the mind behind the Mandy Li Collection
NEWH - Fall 2014 - 55
NEWH - Fall 2014 - Project: Ritz-Carlton Grand Cayman
NEWH - Fall 2014 - 57
NEWH - Fall 2014 - Project: Guard and Grace, Denver
NEWH - Fall 2014 - 59
NEWH - Fall 2014 - 60
NEWH - Fall 2014 - 61
NEWH - Fall 2014 - New Members
NEWH - Fall 2014 - 63
NEWH - Fall 2014 - 64
NEWH - Fall 2014 - 65
NEWH - Fall 2014 - Save the Date
NEWH - Fall 2014 - 67
NEWH - Fall 2014 - Partner Profiles
NEWH - Fall 2014 - 69
NEWH - Fall 2014 - Chapter Highlights
NEWH - Fall 2014 - 71
NEWH - Fall 2014 - 72
NEWH - Fall 2014 - 73
NEWH - Fall 2014 - Ad Index
NEWH - Fall 2014 - Cover3
NEWH - Fall 2014 - Cover4
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