NEWH - Winter 2014 - 53

opportunity. In 1954, the retired engineer
for Lockheed Aircraft Manufacturing
Company and Grand Rapids Chair
Company reinvented himself by buying
Sarasota Redwood Furniture Company
in Florida. He swapped out commonplace
wood frames for shiny aluminum ones
and transformed his newfound outdoor
patio business into the Tropitone
Furniture Company.
Hopeful homeowners weren't the only
ones who saw the great outdoors as a
symbol of freedom and possibility. Soon,
Tropitone was producing fashionable
furniture for a slate of hotels, restaurants,
clubs, and resorts. Seeking a bicoastal
advantage, in 1970 Tropitone moved to
Orange County, California, establishing a
full-service manufacturing facility-and
its corporate headquarters-in Irvine.
Under the flagship Tropitone brand,
products spanning chaise lounges,
ottomans, cabanas, and umbrellas are
manufactured for a variety of both
commercial and residential settings.
Designer Richard Holbrook's sleek South
Beach Cushion line, for example, hews
toward more avant-garde tastes, worlds
apart from the more classic Mondovi
featuring custom-designed bases on
swivel action loungers, or the stackable,
all-aluminum Kahana that channels a
Waikiki resort.

"The evolution of outdoor spaces
has created an opportunity for various
types of furniture to be specified. It's not
just pool furniture anymore," says John
Mattson, Tropitone's vice president of
sales and business development.
Complementing the Tropitone
portfolio is contemporary-skewed
MODA. It flaunts collections such as Vue,
with its full-body support sling chairs
and high-pressure laminate and frosted
acrylic tables, and durable, stainless steel
Toulon, whose seams are sealed by hand
with the same waterproof sealer used in
expedition tents. On the opposite end of
the spectrum, Valora states the need for
style on a budget in the residential realm.
"Public spaces are growing, and we
have the ability to offer various products
to fit the customer's requirements,"
Mattson explains. "Today, Tropitone has
a broad and deep portfolio of products
specifically designed for commercial
outdoor spaces. All are designed with
the same standard of performance
excellence. It is this seamless integration
of form, function, and service that defines
the Tropitone brand."
Baker would undoubtedly approve of
such ambitious evolution. ❙❘❚
www.tropitone.com

This and opposite page, clockwise from
far left: the sleek, modern South Beach
Cushion collection by noted designer Richard
Holbrook; Tropitone's vice president of sales
and business development John Mattson;
Basta Sole cabanas can be combined with
Sunbrella sheer curtains for a layered look;
and the modular fire pit allows for the
combination of one of four table top designs
on a common base in multiple finishes.
Winter 2014

53



http://www.tropitone.com

NEWH - Winter 2014

Table of Contents for the Digital Edition of NEWH - Winter 2014

Table of Contents
News
Who’s Who
Sustainability
Conference Recap
Q&A: Julian Brinton
Q&A: Chris Kitteridge
Q&A: Stacy Shoemaker Rauen
Have You Seen?
Product Know How
On the Scene
Tropitone’s brand evolution
Project
New Members
Save the Date
Partner Profiles
Chapter Highlights
Ad Index
NEWH - Winter 2014 - Cover1
NEWH - Winter 2014 - Cover2
NEWH - Winter 2014 - Table of Contents
NEWH - Winter 2014 - News
NEWH - Winter 2014 - 5
NEWH - Winter 2014 - Who’s Who
NEWH - Winter 2014 - 7
NEWH - Winter 2014 - 8
NEWH - Winter 2014 - 9
NEWH - Winter 2014 - 10
NEWH - Winter 2014 - 11
NEWH - Winter 2014 - 12
NEWH - Winter 2014 - 13
NEWH - Winter 2014 - Sustainability
NEWH - Winter 2014 - 15
NEWH - Winter 2014 - Conference Recap
NEWH - Winter 2014 - 17
NEWH - Winter 2014 - 18
NEWH - Winter 2014 - 19
NEWH - Winter 2014 - Q&A: Julian Brinton
NEWH - Winter 2014 - 21
NEWH - Winter 2014 - Q&A: Chris Kitteridge
NEWH - Winter 2014 - 23
NEWH - Winter 2014 - Q&A: Stacy Shoemaker Rauen
NEWH - Winter 2014 - 25
NEWH - Winter 2014 - 26
NEWH - Winter 2014 - 27
NEWH - Winter 2014 - 28
NEWH - Winter 2014 - 29
NEWH - Winter 2014 - Have You Seen?
NEWH - Winter 2014 - 31
NEWH - Winter 2014 - 32
NEWH - Winter 2014 - 33
NEWH - Winter 2014 - 34
NEWH - Winter 2014 - 35
NEWH - Winter 2014 - 36
NEWH - Winter 2014 - 37
NEWH - Winter 2014 - 38
NEWH - Winter 2014 - 39
NEWH - Winter 2014 - Product Know How
NEWH - Winter 2014 - 41
NEWH - Winter 2014 - On the Scene
NEWH - Winter 2014 - 43
NEWH - Winter 2014 - 44
NEWH - Winter 2014 - 45
NEWH - Winter 2014 - 46
NEWH - Winter 2014 - 47
NEWH - Winter 2014 - 48
NEWH - Winter 2014 - 49
NEWH - Winter 2014 - 50
NEWH - Winter 2014 - 51
NEWH - Winter 2014 - Tropitone’s brand evolution
NEWH - Winter 2014 - 53
NEWH - Winter 2014 - Project
NEWH - Winter 2014 - 55
NEWH - Winter 2014 - 56
NEWH - Winter 2014 - 57
NEWH - Winter 2014 - New Members
NEWH - Winter 2014 - 59
NEWH - Winter 2014 - 60
NEWH - Winter 2014 - 61
NEWH - Winter 2014 - Save the Date
NEWH - Winter 2014 - 63
NEWH - Winter 2014 - 64
NEWH - Winter 2014 - 65
NEWH - Winter 2014 - Partner Profiles
NEWH - Winter 2014 - 67
NEWH - Winter 2014 - 68
NEWH - Winter 2014 - 69
NEWH - Winter 2014 - Chapter Highlights
NEWH - Winter 2014 - 71
NEWH - Winter 2014 - 72
NEWH - Winter 2014 - 73
NEWH - Winter 2014 - Ad Index
NEWH - Winter 2014 - Cover3
NEWH - Winter 2014 - Cover4
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