NEWH - Summer 2015 - 38

Product Know How Collaborations

Dream Team
Collaborations that enhance design standards
By Alissa Ponchione

W

ell-designed products help defi ne a project, giving
an identity to once blank spaces, but it's those
pieces that come from collaborative partnerships
with outside designers that can elevate
expectations as well as product design. "It allows us to address
complex problems and create far-reaching results," explains Maria
Scott, director of design at Shaw Hospitality Group. Design, she
adds, is often a "partnership of purpose."
Strategic collaborations "take us to greater heights," says Scott.
"We become better designers, exposed to new methods and
ideas." Recently, Shaw has partnered with Farmboy Fine Arts on
its Studio Painting collection and Rockwell Group on Natural
Curiosities, and it's those experiences that "challenge us and take
us to a place we might not have gone on our own," she points out.
Partnerships can also help "hone skills in interpreting, sourcing,
and manufacturing," says Steve Mulherin, general manager

of Bernhardt Hospitality, which just launched its Foundry
Collection by Stacy Garcia. "We may have an understanding of
basic designs, but we don't have the level of expertise and talent
in the area of design."
Indeed, "bringing in new voices, opinions, and ideas" enhances
a company's brand, explains Deborah Herman, owner of Fabric
Innovations. The company recently collaborated with textile
designer Christina Dent on a product that Herman says is
"innovative, organic, sensual, and new," while also contributing
to Fabric Innovation's overall design philosophy. However,
fi nding the right partner does take some discretion, Herman
admits, especially if the partner doesn't understand the industry.

Left: Durkan's Marquee collection by Stacy Garcia. Above:
Shaw Hospitality Group's Natural Curiosities collection,
designed by Rockwell Group.

40 www.newh.org


http://www.seura.com http://www.countrycasual.com http://www.studiotwist.net http://www.mitchellfauxleathers.com http://www.csamelson.com http://www.shawhospitalitygroup.com http://www.newh.org

NEWH - Summer 2015

Table of Contents for the Digital Edition of NEWH - Summer 2015

NEWH - Summer 2015
Table of Contents
News
Who’s Who
Sustainability
Scholarships
Conference Recap
Q&A: Cindy Guthrie
Q&A: Cinnamon Alvarez Finken
Q&A: Kate Alison Grubb
Have You Seen?
Product Know How
On the Scene
On The Cover: WALTERS’ 80-plus year legacy
New Members
Save the Date
Partner Profiles
Chapter Highlights
Ad Index
NEWH - Summer 2015 - NEWH - Summer 2015
NEWH - Summer 2015 - Cover2
NEWH - Summer 2015 - Table of Contents
NEWH - Summer 2015 - News
NEWH - Summer 2015 - 5
NEWH - Summer 2015 - Who’s Who
NEWH - Summer 2015 - 7
NEWH - Summer 2015 - 8
NEWH - Summer 2015 - 9
NEWH - Summer 2015 - 10
NEWH - Summer 2015 - 11
NEWH - Summer 2015 - 12
NEWH - Summer 2015 - 13
NEWH - Summer 2015 - 14
NEWH - Summer 2015 - 15
NEWH - Summer 2015 - Sustainability
NEWH - Summer 2015 - 17
NEWH - Summer 2015 - Scholarships
NEWH - Summer 2015 - 19
NEWH - Summer 2015 - 20
NEWH - Summer 2015 - 21
NEWH - Summer 2015 - Conference Recap
NEWH - Summer 2015 - 23
NEWH - Summer 2015 - 24
NEWH - Summer 2015 - 25
NEWH - Summer 2015 - 26
NEWH - Summer 2015 - 27
NEWH - Summer 2015 - Q&A: Cindy Guthrie
NEWH - Summer 2015 - 29
NEWH - Summer 2015 - Q&A: Cinnamon Alvarez Finken
NEWH - Summer 2015 - 31
NEWH - Summer 2015 - Q&A: Kate Alison Grubb
NEWH - Summer 2015 - 33
NEWH - Summer 2015 - Have You Seen?
NEWH - Summer 2015 - 35
NEWH - Summer 2015 - 36
NEWH - Summer 2015 - 37
NEWH - Summer 2015 - 38
NEWH - Summer 2015 - 39
NEWH - Summer 2015 - Product Know How
NEWH - Summer 2015 - 41
NEWH - Summer 2015 - 42
NEWH - Summer 2015 - 43
NEWH - Summer 2015 - On the Scene
NEWH - Summer 2015 - 45
NEWH - Summer 2015 - 46
NEWH - Summer 2015 - 47
NEWH - Summer 2015 - 48
NEWH - Summer 2015 - 49
NEWH - Summer 2015 - 50
NEWH - Summer 2015 - 51
NEWH - Summer 2015 - On The Cover: WALTERS’ 80-plus year legacy
NEWH - Summer 2015 - 53
NEWH - Summer 2015 - 54
NEWH - Summer 2015 - 55
NEWH - Summer 2015 - New Members
NEWH - Summer 2015 - 57
NEWH - Summer 2015 - 58
NEWH - Summer 2015 - 59
NEWH - Summer 2015 - 60
NEWH - Summer 2015 - 61
NEWH - Summer 2015 - Save the Date
NEWH - Summer 2015 - 63
NEWH - Summer 2015 - Partner Profiles
NEWH - Summer 2015 - 65
NEWH - Summer 2015 - 66
NEWH - Summer 2015 - 67
NEWH - Summer 2015 - Chapter Highlights
NEWH - Summer 2015 - 69
NEWH - Summer 2015 - 70
NEWH - Summer 2015 - 71
NEWH - Summer 2015 - 72
NEWH - Summer 2015 - 73
NEWH - Summer 2015 - Ad Index
NEWH - Summer 2015 - Cover3
NEWH - Summer 2015 - Cover4
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