NEWH - Fall 2016 - 33

feet this year with over 300 exhibitors and 2,500 attendees. According
In the early 2000s Cincinnati-based ST Media Group was
to Vice President & Show Director, Phil Robinson, "We've successfully
looking to expand its business-to-business media portfolio beyond
attracted a unique blend of emerging companies and established
its core publications serving the retail design, graphics, and signage
brands to exhibit at BD trade fairs. That diversity of resources resonates
industries. Hospitality was an obvious target. In 2010, ST Media
strongly with our attendees." Robinson, who joined HMG in 2012 after
Group President, Tedd Swormstedt, acquired the Boutique Design
24 years at George Little Management, where he produced shows in
brand from Sipco (owned by Eric and Michael Schneider). Boutique
hospitality, gift, and contemporary
Design New York (BDNY) was
design, sees "expanded participation
launched in 2011 and, in 2012,
from international exhibitors and
Finn was named Senior Vice
attendees as the next big growth
President, Boutique Design
opportunity for BD trade fairs."
Group, ST Media (comprised of
Taking a cue from the personBoutique Design and Hospitality
to-person appeal of boutique hotels,
Match), and, with ST Media,
BD trade fairs were designed to
founded Hospitality Media Group
provide the hospitality industry
(HMG). HMG was launched for
with a more personalized and
the purposes of developing and
elevated experience, coupled
managing trade fairs and events
with creating a trade fair floor for
serving the global hospitality
increased customer engagement
industry.
and thought-provoking and
Today, HMG-owned events
experiential conference
include BDNY, BDwest, the Forum
programming. Distinctive to BD
Series, and Senior Lifestyle Design
events are designed spaces created
Match. In addition, HMG manages
by leading hospitality design firms
HX: The Hotel Experience, which is
and manufacturers, serving as
co-located with BDNY. Finn serves
"hubs" for learning and business
as President of HMG and is charged
The 2016 Hospitality Fashion Challenge at BDwest.
exchange-essentially serving as
with overseeing and growing its
"neighborhoods" on the trade fair
businesses including the BD brand.
floor. According to Scoviak, who
According to Swormstedt, CEO, HMG,
also serves as HMG's Conference
"We have aggressive growth goals, and
Director, "While boutique and lifestyle once referred to a specific
have tapped Finn to oversee the development and management of our
market segment, that term is now a way of thinking. The boutique and
hospitality brands. Her experience, track-record, and vision make her
lifestyle approach to hospitality is transforming design from luxury
uniquely qualified for this position."
to select service, and driving the industry forward. That is why we've
Over the last five years, the BD brand has developed into a
reinvented the way people connect at our trade fairs and events."
powerhouse of hospitality content and platforms for business exchange.
BD trade fair conference programing reflects a new lifestyle
It has received numerous FOLIO awards, and, in 2016, BDNY and
approach to sharing information in design through collaboration as well
BDwest were ranked among the 50 fastest growing trade fairs in the
as insights from a new breed of innovators and influencers. The focus is
United States as reported by Trade Show Executive. Finn credits the
on "what ifs."
brands' success to a talented team dedicated to serving the needs of its
The BD brand is on a growth trajectory. According to Finn: "We
customers and audience base; innovation in brand development and a
have seen double-digit growth since 2012, and 2016 is expected to
shared vision to provide content that is relevant and forward-thinking.
be a record-breaking year. Much of our success is based on a holistic
Mary Scoviak, Executive Editor, and a dedicated editorial team headed
approach to media brand development. Our editorial team oversees
by Editor Matthew Hall have evolved Boutique Design into one of the
and develops content for the publication and trade fairs; our sales team
leading publications in hospitality. While Boutique Design focuses on
promotes all brands; and our operations and marketing teams, which
the boutique and lifestyle segment, its reach continues to broaden-
are exclusive to the brand, have combined their talents to elevate the
from the hottest hotels in the worlds' urban markets to cool cruise ships
customer and audience experience." According to Melani Beattie,
and what just might be the first resort in space. The magazine's content
Associate Publisher, "Our integrated sales approach creates value for
has become more expansive as it shares insider information with the
our customers."
design community. It's all about the people who are revolutionizing the
"We are passionate about our brand and the market we serve," adds
world of hospitality design, whether that's the C-Suite executive who
Finn. "We're not an industry spectator but rather a participant in the
directs hospitality development, the influencers from all sectors of the
active pursuit of advancing the hospitality industry. We will continue
industry who create the trends that will define the future of design, or
to seek opportunities for our customers and audience to connect, and
the design world's establishment and the up-and-coming talent.
develop products that best meet the needs of our constantly changing
Now in its seventh year, BDNY, co-owned with HMG by the
marketplace. Perhaps that's why we 'fell in love' with hospitality and
American Hotel Lodging Association, Hotel Association of New York
we're here to stay!" ❙❘❚
City, and the New York State Hospitality and Tourism Association,
will expand to over 100,000 net square feet with over 600 exhibitors
www.boutiquedesign.com; www.stmediagroupintl.com
and 7,200 attendees. BDwest, in its fifth year, grew to 40,000 net square

Fall 2016 33


http://www.boutiquedesign.com http://www.stmediagroupintl.com

NEWH - Fall 2016

Table of Contents for the Digital Edition of NEWH - Fall 2016

NEWH - Fall 2016
Table of Contents
News
Who’s Who
Have You Seen?
Have You Seen?
Scholarships
Sustainability
Q&A: Stacy Costa
Q&A: Sandy Banks
Q&A: Ron McDaniel
On the Scene
Project: Los Chingones
Project: Embassy Row
Project: Springhill Suites & Residence Inn San Diego Bayfront
Partner Profiles
Chapter Highlights
Save the Date
New Members
Ad Index
NEWH - Fall 2016 - NEWH - Fall 2016
NEWH - Fall 2016 - Cover2
NEWH - Fall 2016 - Table of Contents
NEWH - Fall 2016 - News
NEWH - Fall 2016 - 5
NEWH - Fall 2016 - 6
NEWH - Fall 2016 - 7
NEWH - Fall 2016 - Who’s Who
NEWH - Fall 2016 - 9
NEWH - Fall 2016 - 10
NEWH - Fall 2016 - 11
NEWH - Fall 2016 - 12
NEWH - Fall 2016 - 13
NEWH - Fall 2016 - Have You Seen?
NEWH - Fall 2016 - 15
NEWH - Fall 2016 - 16
NEWH - Fall 2016 - 17
NEWH - Fall 2016 - 18
NEWH - Fall 2016 - 19
NEWH - Fall 2016 - 20
NEWH - Fall 2016 - 21
NEWH - Fall 2016 - Scholarships
NEWH - Fall 2016 - 23
NEWH - Fall 2016 - Sustainability
NEWH - Fall 2016 - 25
NEWH - Fall 2016 - Q&A: Stacy Costa
NEWH - Fall 2016 - 27
NEWH - Fall 2016 - Q&A: Sandy Banks
NEWH - Fall 2016 - 29
NEWH - Fall 2016 - Q&A: Ron McDaniel
NEWH - Fall 2016 - 31
NEWH - Fall 2016 - 32
NEWH - Fall 2016 - 33
NEWH - Fall 2016 - On the Scene
NEWH - Fall 2016 - 35
NEWH - Fall 2016 - 36
NEWH - Fall 2016 - 37
NEWH - Fall 2016 - 38
NEWH - Fall 2016 - 39
NEWH - Fall 2016 - 40
NEWH - Fall 2016 - 41
NEWH - Fall 2016 - 42
NEWH - Fall 2016 - 43
NEWH - Fall 2016 - Project: Los Chingones
NEWH - Fall 2016 - 45
NEWH - Fall 2016 - 46
NEWH - Fall 2016 - 47
NEWH - Fall 2016 - 48
NEWH - Fall 2016 - 49
NEWH - Fall 2016 - Project: Embassy Row
NEWH - Fall 2016 - 51
NEWH - Fall 2016 - 52
NEWH - Fall 2016 - 53
NEWH - Fall 2016 - 54
NEWH - Fall 2016 - 55
NEWH - Fall 2016 - Project: Springhill Suites & Residence Inn San Diego Bayfront
NEWH - Fall 2016 - 57
NEWH - Fall 2016 - 58
NEWH - Fall 2016 - 59
NEWH - Fall 2016 - Partner Profiles
NEWH - Fall 2016 - 61
NEWH - Fall 2016 - 62
NEWH - Fall 2016 - 63
NEWH - Fall 2016 - Chapter Highlights
NEWH - Fall 2016 - 65
NEWH - Fall 2016 - 66
NEWH - Fall 2016 - 67
NEWH - Fall 2016 - 68
NEWH - Fall 2016 - 69
NEWH - Fall 2016 - Save the Date
NEWH - Fall 2016 - 71
NEWH - Fall 2016 - 72
NEWH - Fall 2016 - 73
NEWH - Fall 2016 - New Members
NEWH - Fall 2016 - 75
NEWH - Fall 2016 - 76
NEWH - Fall 2016 - 77
NEWH - Fall 2016 - 78
NEWH - Fall 2016 - 79
NEWH - Fall 2016 - 80
NEWH - Fall 2016 - 81
NEWH - Fall 2016 - Ad Index
NEWH - Fall 2016 - Cover3
NEWH - Fall 2016 - Cover4
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