NEWH - Summer 2016 - 43

This page: Moen's sleek Via
bath collection features the
ceramic disc 1255 cartridge.

"We think of single handle faucets as common now, but then
it was a need," says Jason Reynolds, Moen's hospitality strategic
accounts manager. "A need that transformed design."
Steven Ward, Moen's director of global design, adds that early on
the brand aimed to highlight more than just an effective new way of
delivering water. "We made the process of using a faucet easier and
better for people," he explains. "So, why not make it more beautiful,
too? Why not satisfy a sense for something fashionable? What could
we do to make these ordinary experiences more memorable?"
Since the debut of that groundbreaking faucet, Moen's portfolio
has expanded with a spate of reliable products spanning stainless
steel drop-in sinks and brushed nickel shower rings. Moen's
pioneering spirit was further illuminated with the introduction of
such innovations as the LifeShine non-tarnish vertical spa system,
and hands-free MotionSense faucets.
Given Moen's track record for reliability and durability, it has a
strong presence in the hospitality sphere, having collaborated with
major brands like Hilton, Marriott, and Hyatt. One recent project
included the Westgate Las Vegas Resort & Casino, joining other
diverse, Moen-accentuated properties like the Omni San Diego
Hotel and Nobu Hotel at Caesars Palace in Las Vegas.
"We want to convey a sense of comfort and style to people who
are traveling," says Ward, noting that many Moen products are
divided into the categories of traditional, transitional, and modern,
appealing to a wide range of customer preferences-whether they
fancy embellished details or clean geometric forms.
Design trends have certainly shifted since the 1940s, but Reynolds
points out that chrome, with its alluring reflective properties, remains
a coveted "timeless, premium finish." Bolder ones in black, along with
Old World bronze, are also growing popular.
A few new Moen products are making waves as well. The
sleek Via bath collection, for instance, features the ceramic
disc 1255 Duralast Cartridge and automatic pressure-balancing

valves. A square-shaped version of Moen's bestselling cylindrical
showerhead Velocity is another hit. With just a flip of a lever, it
provides a concentrated rinse or full-on spray courtesy of selfpressurized Immersion technology. "With most rain showerheads
you have to hang it from the ceiling for stream. With Velocity you
can place it on a normal 45-degree shower arm and still get the full
effect," says Ward. Ideal for hospitality renovations is the Annex
shower rail, which makes it easy to add on hand showers and slide
bars to any existing shower plumbing.
As each of these products is unveiled, Moen, while devoted to
offering optimal water flow, keeps the scarcity of water resources
top of mind. Eco-Friendly bathroom and kitchen faucets utilize less
water, while Eco-Performance showerheads meet EPA WaterSense
criteria and contribute toward LEED points. Moen evolves and
improves, but through it all, says Ward, "we are champions of water
conservation." ❙❘❚

Summer 2016 43

NEWH - Summer 2016

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