NEWH - Spring 2017 - 36

COVER STORY

Fabric Revolution
An innovative textile shapes the industry
By Alia Akkam
Photography by Judy Eliyas (headshot) and courtesy of Crypton

Hilton and Disney. The durability
Within three months of their first
of Crypton fabrics makes them a
date, Craig and Randy Rubin were
mainstay at hotels, particularly in
married. Such audaciousness
heavily trafficked public spaces.
continued to follow the couple,
And cleaning services for restaurant
permeating the bold, off-the-cuff
chains like P.F. Chang's offered
professional venture they hatched
every six months extends Crypton's
together in the basement of their
lifespan for several years, another
Michigan home in 1993: Crypton.
boon to cost-conscious operators.
Randy, whose career revolved
"Over the years, people have
around marketing to women,
learned to use Crypton like a tool,
including as a spokesperson for
something that they know and rely
Chevrolet, was on the cusp of
on in high-use areas because it's
burnout; Craig, who was selling vinylworked in properties for more than
covered fabrics, was increasingly
20 years," Randy explains. Crypton
frustrated by customer complaints.
also flaunts the appealing aesthetics
Randomly inspired by the sight
of other fabrics. "If you go through
of disposable diapers, the two
our plant you'll see a lot of softness,
set out to create a revolutionary
but also bold designs with saturated
textile, an antimicrobial resistant
Above: Craig and Randy Rubin founded Crypton in the
hues. There are big pops of color
to both stains and water. During
basement of their Michigan home in 1993.
and large-scale designs against
this pre-internet era, Randy delved
muted backgrounds, which has the
into patent research at the library
residential feel that now dominates hospitality," she adds.
and discovered that no one had bundled all three appealing
While several hush-hush initiatives are underway for 2017,
components together. The Rubins persevered.
Randy points out that last year was pivotal for ushering in "lush,
"The key was how to make it work, so that like a diaper, it
pliable textures, so that when you're handling the fabric you say,
was breathable, comfortable, and protective, but also looked
'I can't believe this is Crypton.' We've had a boost in our
good," Randy recalls. Based on an elementary swatch, interest
technology and now have the ability to showcase lighter colors
was immediate, even from fast food giant McDonald's. An initial
than ever before."
mailing with a piece of Crypton tucked into a two-fold card was
Evolving technology also upholds sustainable values. The
sent to 2,500 of Craig's customers and generated a 33 percent
Bloomfield Hills, Michigan-based company works solely with
response.
American mills and has a green manufacturing facility in Kings
Today, Crypton-which acquired Nanotex in 2014-has six
Mountain, North Carolina, because an environmentally friendly
scientists on staff and is poised for the global market. Along
approach was "a big corporate objective long before it was
with a booming home division, Randy points out that Crypton "is
in vogue," says Randy. Here, excess chemicals are recycled,
like Kleenex" among the hospitality industry, having partnered
as are fabrics that are transformed into carpeting. Crypton
with brands including Olive Garden, Wyndham, and Marriott,
does all its own blending and buys component parts so that
with the company's first big breaks in this realm courtesy of

36 www.newh.org


http://www.newh.org

NEWH - Spring 2017

Table of Contents for the Digital Edition of NEWH - Spring 2017

NEWH - Spring 2017 - Cover1
NEWH - Spring 2017 - Cover2
NEWH - Spring 2017 - 3
NEWH - Spring 2017 - 4
NEWH - Spring 2017 - 5
NEWH - Spring 2017 - 6
NEWH - Spring 2017 - 7
NEWH - Spring 2017 - 8
NEWH - Spring 2017 - 9
NEWH - Spring 2017 - 10
NEWH - Spring 2017 - 11
NEWH - Spring 2017 - 12
NEWH - Spring 2017 - 13
NEWH - Spring 2017 - 14
NEWH - Spring 2017 - 15
NEWH - Spring 2017 - 16
NEWH - Spring 2017 - 17
NEWH - Spring 2017 - 18
NEWH - Spring 2017 - 19
NEWH - Spring 2017 - 20
NEWH - Spring 2017 - 21
NEWH - Spring 2017 - 22
NEWH - Spring 2017 - 23
NEWH - Spring 2017 - 24
NEWH - Spring 2017 - 25
NEWH - Spring 2017 - 26
NEWH - Spring 2017 - 27
NEWH - Spring 2017 - 28
NEWH - Spring 2017 - 29
NEWH - Spring 2017 - 30
NEWH - Spring 2017 - 31
NEWH - Spring 2017 - 32
NEWH - Spring 2017 - 33
NEWH - Spring 2017 - 34
NEWH - Spring 2017 - 35
NEWH - Spring 2017 - 36
NEWH - Spring 2017 - 37
NEWH - Spring 2017 - 38
NEWH - Spring 2017 - 39
NEWH - Spring 2017 - 40
NEWH - Spring 2017 - 41
NEWH - Spring 2017 - 42
NEWH - Spring 2017 - 43
NEWH - Spring 2017 - 44
NEWH - Spring 2017 - 45
NEWH - Spring 2017 - 46
NEWH - Spring 2017 - 47
NEWH - Spring 2017 - 48
NEWH - Spring 2017 - 49
NEWH - Spring 2017 - 50
NEWH - Spring 2017 - 51
NEWH - Spring 2017 - 52
NEWH - Spring 2017 - 53
NEWH - Spring 2017 - 54
NEWH - Spring 2017 - 55
NEWH - Spring 2017 - 56
NEWH - Spring 2017 - 57
NEWH - Spring 2017 - 58
NEWH - Spring 2017 - 59
NEWH - Spring 2017 - 60
NEWH - Spring 2017 - 61
NEWH - Spring 2017 - 62
NEWH - Spring 2017 - 63
NEWH - Spring 2017 - 64
NEWH - Spring 2017 - 65
NEWH - Spring 2017 - 66
NEWH - Spring 2017 - 67
NEWH - Spring 2017 - 68
NEWH - Spring 2017 - 69
NEWH - Spring 2017 - 70
NEWH - Spring 2017 - 71
NEWH - Spring 2017 - 72
NEWH - Spring 2017 - 73
NEWH - Spring 2017 - 74
NEWH - Spring 2017 - 75
NEWH - Spring 2017 - 76
NEWH - Spring 2017 - 77
NEWH - Spring 2017 - 78
NEWH - Spring 2017 - 79
NEWH - Spring 2017 - 80
NEWH - Spring 2017 - 81
NEWH - Spring 2017 - 82
NEWH - Spring 2017 - Cover3
NEWH - Spring 2017 - Cover4
https://www.nxtbook.com/emerald/newh/2024Spring
https://www.nxtbook.com/emerald/newh/2023Winter
https://www.nxtbook.com/emerald/newh/2023fall
https://www.nxtbook.com/emerald/newh/2023summer
https://www.nxtbook.com/emerald/newh/2023spring
https://www.nxtbook.com/emerald/newh/2022winter
https://www.nxtbook.com/emerald/newh/2022fall
https://www.nxtbook.com/emerald/newh/2022summer
https://www.nxtbook.com/emerald/newh/2022spring
https://www.nxtbook.com/emerald/newh/2021winter
https://www.nxtbook.com/emerald/newh/2021fall
https://www.nxtbook.com/emerald/newh/2021summer
https://www.nxtbook.com/nxtbooks/newh/2021spring
https://www.nxtbook.com/nxtbooks/newh/2020winter
https://www.nxtbook.com/nxtbooks/newh/2020fall
https://www.nxtbook.com/nxtbooks/newh/2020july_v2
https://www.nxtbook.com/nxtbooks/newh/2020july
https://www.nxtbook.com/nxtbooks/newh/2020summer
https://www.nxtbook.com/nxtbooks/newh/2020spring
https://www.nxtbook.com/nxtbooks/newh/2019winter
https://www.nxtbook.com/nxtbooks/newh/2019fall
https://www.nxtbook.com/nxtbooks/newh/2019summer
https://www.nxtbook.com/nxtbooks/newh/2019spring
https://www.nxtbook.com/nxtbooks/newh/2018winter
https://www.nxtbook.com/nxtbooks/newh/2018fall
https://www.nxtbook.com/nxtbooks/newh/2018summer
https://www.nxtbook.com/nxtbooks/newh/2018spring
https://www.nxtbook.com/nxtbooks/newh/2017winter
https://www.nxtbook.com/nxtbooks/newh/2017fall
https://www.nxtbook.com/nxtbooks/newh/2017summer
https://www.nxtbook.com/nxtbooks/newh/2017spring
https://www.nxtbook.com/nxtbooks/newh/2016winter
https://www.nxtbook.com/nxtbooks/newh/2016fall
https://www.nxtbook.com/nxtbooks/newh/2016summer
https://www.nxtbook.com/nxtbooks/newh/2016spring
https://www.nxtbook.com/nxtbooks/newh/2015winter
https://www.nxtbook.com/nxtbooks/newh/2015fall
https://www.nxtbook.com/nxtbooks/newh/2015summer
https://www.nxtbook.com/nxtbooks/newh/2015spring
https://www.nxtbook.com/nxtbooks/newh/2014winter
https://www.nxtbook.com/nxtbooks/newh/2014fall
https://www.nxtbook.com/nxtbooks/newh/2014summer
https://www.nxtbook.com/nxtbooks/newh/2014spring
https://www.nxtbookmedia.com