NEWH - Summer 2017 - 38

COVER STORY

Go With the Flow
A visionary faucet company looks to the future
By Alia Akkam
Photography courtesy of Delta Faucet Company

bath, revolutionizing the concept
In the late 1990s and early
of the faucet by introducing a
2000s, Indianapolis-based Delta
single-handle model with a ball
Faucet Company was most eager
valve that mixed hot and cold
to woo the residential market with
water. It was a radical departure
a robust portfolio of kitchen and
from the two separate taps
bath products. By 2010, when
most home sinks and tubs were
Chris Robinson was hired as
equipped with, and this streak of
senior commercial sales manager,
circa-1950s ingenuity-the first
hospitality developments were
faucet advertisements to appear
rapidly percolating, and Delta saw
on television were courtesy of
another key opportunity to expand
Delta-has only continued through
the brand's reach. "We created
the decades.
a dynamic team to focus solely
Among the hospitality sector,
on this segment and capture the
Robinson says that a "clean, sleek,
growth there," says Robinson, who
easy-to-use" design is sought out
is currently the manager of Delta's
as much as durability. For example,
hospitality division.
the Jason Wu for Brizo Bath
Choice Hotels was one of Delta's
Collection highlights understated
first significant partnerships in this
sophistication through such
sphere and since then Robinson
materials as matte black, polished
and his colleagues have also
chrome, and Brilliance brushed
nurtured strong relationships with
nickel. Softer finishes like the
the likes of Marriott, Hilton Hotels
subdued, shine-free Brilliance
& Resorts, and InterContinental
Above: Delta's H2O Kinetic Pendant Raincan shower
Luxe
Gold, adds Robinson, are
Hotels Group, spanning such global
head manipulates the speed and size of droplets to create
more
clamored for now than the
projects as Mandapa, a Ritz-Carlton
a seemingly high-flow experience while reducing water
consumption.
"ostentatious polished brass" of yore.
Reserve in Bali; Hilton Barbados
"A lot of people associate Delta with
Resort; and Kimpton Ink48 Hotel
the crystal ball handle, but we've made a contemporary and
in New York. Other notable properties boasting Delta products
urban transition that emphasizes elegance and usability," he
are the Venetian Las Vegas, Curtain Bluff resort in Antigua, and
explains. Another fashionable recent addition is the Litze Bath
Pikaia Lodge in the Galápagos Islands.
Collection by Brizo, which Robinson says is a "modern take on
Beyond the eponymously named flagship, Delta encompasses
the old steampunk look." Blending craftsmanship and a raw,
the high-end Brizo and budget-friendly Peerless lines. It is part
industrial aesthetic, it features three different handle options, a
of the Masco Corporation, founded in Michigan by Armenian
bent tube spout, and a jointed wall mount shower, accentuated
immigrant Alex Manoogian in 1929 as a producer of parts for
by details like textural knurling and teakwood that are inspired
Detroit's budding automotive industry. Joining forces with an
by the Bauhaus movement.
inventor, Manoogian then turned his attention to kitchen and

38 www.newh.org


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NEWH - Summer 2017

Table of Contents for the Digital Edition of NEWH - Summer 2017

Newh - Summer 2017
Table of Contents
News
Conference Roundup
Who’s Who
Have You Seen?
Scholarships
Sustainability
Q&A: Becca Kundysek
Q&A: Dina Caruso
Q&A: Leslie Wynne
On the Cover: Delta Faucet Company
Project: Admiral Semmes Hotel
Project: The Miranda
Project: Kasa Moto
Chapter Highlights
Save the Date
New Members
Partner Profiles
Ad Index
NEWH - Summer 2017 - Newh - Summer 2017
NEWH - Summer 2017 - Cover2
NEWH - Summer 2017 - Table of Contents
NEWH - Summer 2017 - News
NEWH - Summer 2017 - 5
NEWH - Summer 2017 - 6
NEWH - Summer 2017 - 7
NEWH - Summer 2017 - Conference Roundup
NEWH - Summer 2017 - 9
NEWH - Summer 2017 - Who’s Who
NEWH - Summer 2017 - 11
NEWH - Summer 2017 - 12
NEWH - Summer 2017 - 13
NEWH - Summer 2017 - 14
NEWH - Summer 2017 - 15
NEWH - Summer 2017 - 16
NEWH - Summer 2017 - 17
NEWH - Summer 2017 - Have You Seen?
NEWH - Summer 2017 - 19
NEWH - Summer 2017 - 20
NEWH - Summer 2017 - 21
NEWH - Summer 2017 - 22
NEWH - Summer 2017 - 23
NEWH - Summer 2017 - 24
NEWH - Summer 2017 - 25
NEWH - Summer 2017 - Scholarships
NEWH - Summer 2017 - 27
NEWH - Summer 2017 - Sustainability
NEWH - Summer 2017 - 29
NEWH - Summer 2017 - Q&A: Becca Kundysek
NEWH - Summer 2017 - 31
NEWH - Summer 2017 - Q&A: Dina Caruso
NEWH - Summer 2017 - 33
NEWH - Summer 2017 - Q&A: Leslie Wynne
NEWH - Summer 2017 - 35
NEWH - Summer 2017 - 36
NEWH - Summer 2017 - 37
NEWH - Summer 2017 - On the Cover: Delta Faucet Company
NEWH - Summer 2017 - 39
NEWH - Summer 2017 - Project: Admiral Semmes Hotel
NEWH - Summer 2017 - 41
NEWH - Summer 2017 - 42
NEWH - Summer 2017 - 43
NEWH - Summer 2017 - Project: The Miranda
NEWH - Summer 2017 - 45
NEWH - Summer 2017 - 46
NEWH - Summer 2017 - 47
NEWH - Summer 2017 - Project: Kasa Moto
NEWH - Summer 2017 - 49
NEWH - Summer 2017 - 50
NEWH - Summer 2017 - 51
NEWH - Summer 2017 - Chapter Highlights
NEWH - Summer 2017 - 53
NEWH - Summer 2017 - 54
NEWH - Summer 2017 - 55
NEWH - Summer 2017 - 56
NEWH - Summer 2017 - 57
NEWH - Summer 2017 - 58
NEWH - Summer 2017 - 59
NEWH - Summer 2017 - 60
NEWH - Summer 2017 - 61
NEWH - Summer 2017 - 62
NEWH - Summer 2017 - 63
NEWH - Summer 2017 - Save the Date
NEWH - Summer 2017 - 65
NEWH - Summer 2017 - New Members
NEWH - Summer 2017 - 67
NEWH - Summer 2017 - 68
NEWH - Summer 2017 - 69
NEWH - Summer 2017 - 70
NEWH - Summer 2017 - 71
NEWH - Summer 2017 - 72
NEWH - Summer 2017 - 73
NEWH - Summer 2017 - 74
NEWH - Summer 2017 - 75
NEWH - Summer 2017 - 76
NEWH - Summer 2017 - 77
NEWH - Summer 2017 - Partner Profiles
NEWH - Summer 2017 - 79
NEWH - Summer 2017 - 80
NEWH - Summer 2017 - 81
NEWH - Summer 2017 - Ad Index
NEWH - Summer 2017 - Cover3
NEWH - Summer 2017 - Cover4
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