NEWH - Winter 2017 - 76

PARTNER PROFILES

Séura recently introduced +Color capability for Lighted Mirrors, a new capability allowing designers to more fully integrate Lighted Mirrors into an overarching color
palette and brand identity. In 2016, Séura launched the Studio Series hospitality design competition in partnership with NEWH to showcase the talents of hospitality
designers. Designers create and submit their own Lighted Mirror etching designs and a panel of their industry peers and influencers select the winning design. Séura
will be announcing the 2017 winner at BDNY. "At Séura, we believe our partnership with NEWH plays a key role in our hospitality success. Whether it be other industry
influencers, potential customers, or even the generation of design creativity, we have sourced a huge amount of education and inspiration from our partnership and
look forward to continue doing so in the coming year," says Gretchen Gilbertson, cofounder and CEO of Séura.

Brintons recent launched Terra-Grit, a collection of massive patterns, with the largest reaching a 48-foot repeat. Ideal for hospitality, Terra-Grit's huge patterns
can fill large public areas like grand ballrooms and convention spaces. The company recently collaborated with Anderson Miller and the Hilton Global Design
team to create more than 20,000 square yards of fully custom Axminster carpets at the new Hilton Cleveland Downtown Hotel in Ohio. And in July, Argand
Partners acquired Brintons from the Carlyle Group. The team is looking forward to launching a new Axminster design collection soon, designed by Brintons
Americas team. "From golf or bowling events to the heavily attended regional tradeshows, NEWH is a great way for our teams to network locally within the
industry," says Johnny Massey, vice president of operations.

In 2017, Porcelanosa released its newest collection of luxury wood-porcelain tile called Seedwood, a wood-looking porcelain tile in four patterns with four
complementary accent wall tile options that evokes the true elements of natural hardwood. The company also opened new showrooms in Miami, San Diego, and Walnut
Creek, California. As part of the Porcelanosa EcoProject, one-third of the electricity consumed by the company comes from its own cogeneration systems, and the
plants' systems use 100 percent recycled water in their grinding processes to reduce water consumption. "Supporting NEWH is important to Porcelanosa because
a large part of our business revolves around the hospitality industry and NEWH is a great resource for anyone involved in the industry," says Andrew Pennington,
national sales and marketing director at Porcelanosa.

American Leather Hospitality & Contract continues to bring enhanced innovation and new styles to its best-selling Comfort Sleeper collection with the Lorraine,
offering space-saving function in a contemporary style in a range of sizes. The company also offers a new handcrafted collection created by Lee Industries -
heirloom-quality customizable furniture to fit any space. "American Leather is very excited about partnering with NEWH. We believe that by working closely with the
organization, its members will help American Leather provide the best products and service for the hospitality industry," says Frank Boardman, American Leather's
vice president, hospitality.

In September, Robert Allen Contract introduced a new collection of quick-ship performance products. Expanding on the popular Value Upholstery line, Robert Allen
Contract debuts Value Upholstery: Contemporary. This collection delivers a range of textured solids and patterns featuring a variety of scales, motifs, and colors.
All patterns come with a stain-repellant finish and backing and are woven in the U.S. Additionally, a number of textiles are woven with recycled content, contributing
toward achieving LEED credit.

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NEWH - Winter 2017

Table of Contents for the Digital Edition of NEWH - Winter 2017