NEWH - Winter 2019 - 104

PARTNER PROFILES

Boutique Design is excited to announce the launch of Boutique Design Product Symposium, a one-day conference dedicated
to product education and featuring its Smart-Spec series-product specification writing courses providing higher education
and accreditation. The Product Symposium is planned for Washington, DC and Los Angeles; the LA event will be in
conjunction with NEWH's Regional Tradeshow and Hospitality Fashion Challenge & Event.
The Boutique Design brand focuses on the principals that define the boutique and lifestyle approach and the visionaries
driving the future of hospitality. And while its biggest challenge is international expansion, it's also an opportunity to expand
its reach and influence. "Boutique Design supports NEWH because of its dedication to education, scholarships and the
betterment of hospitality," says Michelle Finn, vice president of the Boutique Design Group. "We are united with NEWH in our desire to give back to our industry in a
meaningful way."

Fabric Innovations is launching several new products, including a platform-free box spring cover. Wrap It allows you to place the
box spring cover on without removing the mattress above, saving hours of housekeeping and operations time. The product is in
line with the company's push into box-spring cover design-because brands have different kinds of bed setups, Fabric Innovations
offers numerous different box-spring constructions.
"We started on the fabrication side, so I have years of experience seeing what really works in a hotel room," points out Fabric
Innovation's founder and president Deborah Herman. "All of our fabric launches include that background of knowing what really
makes a nice drape, what really holds up on the top of the bed, and how upholstery fabric needs to mold around all these fabulous
new shapes including curves in the guestroom."
As for the company's longtime support of NEWH, Herman adds: "NEWH has been a staple of my career. It is the networking
guru of the industry and delivers the clients to its fabulous tradeshows. NEWH is also an amazing way to give back to the industry
with scholarship dollars for the future of hospitality. I love our scholarship students-it's so rewarding to hear their stories and help them reach their goals."

This year, Fabricut Contract added Muraspec Wallcoverings to its brand portfolio as the exclusive North
American distributor of its commercial and bespoke wallcoverings. This strategic alliance significantly
expanded Fabricut Contract's wallcovering footprint in the marketplace and will help reestablish the Muraspec
Wallcoverings brand within the commercial and hospitality architecture and design firms in the U.S. and
Canada. At BDNY 2019, it will formally introduce more than 1,000 new wallcovering items-nonwoven, vinyl,
and IMO-rated-including large-scale, fashion-forward designs along with classic textures and solids. It will continue to add new Muraspec Wallcoverings designs
each season.
Customers might be surprised to know that as part of the Fabricut family of brands, Fabricut Contract has the ability to pull product resources from its
residential sister brands-Fabricut, S. Harris, Stroheim, Vervain, and Trend-or create custom fabric designs for specific project needs. The company also
established its position early on with NEWH and is honored to continue its long-term support as a Benefactor Partner. It is important to the company to support an
organization focused on education and leadership development within the hospitality industry; through networking, education and scholarship, NEWH is leading
the design charge for the next generation.

Séura's approach to light exemplifies its culture of dynamic thinking and imaginative thought process. Its incorporation of
high color rending index (CRI) technology perfects the quality of its lighted mirrors and provides a guest experience that
reveals truer, more vibrant color in the room. One of its exciting products will debut in 2020 at Cache Creek Hotel; the newest
technology introduces voice assistance and Bluetooth wireless technology in mirrors. This gives each guest a personal
concierge via the mirror and the comfort of listening to their own personal playlist. These are standout amenities that enhance
the guest experience and add distinction to the hotel providing them.
Séura knows that travelers still set a high standard for personal wellness, and it also sees a growing trend in biophilic
design. This goes beyond using natural finishes and aims to convey tranquil contentment in quiet moments and soothing
surroundings. Light is one enhancer, and Séura's 95+ CRI closely replicates natural sunlight, a health factor for wellness.
NEWH is a terrific way for Séura to stay engaged in the hospitality community through networking events, regional tradeshows, and supporting the student
design community with an annual Séura Studio Series scholarship. "We believe it's necessary to support and fund the growth of the hospitality industry, and
NEWH allows us many opportunities to do that," explains Séura CEO Gretchen Gilbertson.

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NEWH - Winter 2019

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