NEWH - Winter 2019 - 47

approach. Housed in the landmarked Army-Navy YMCA building
built in 1924, the Guild is a 162-room reinvention of the century-old
property. Owner Oram Hotels turned to San Diego-based creative
agency Grizzly to develop the hotel's brand, and to interior
designer Sormeh Rienne to transform the athletic and dormitorystyle interiors into an upper-upscale boutique hotel with all the
modern conveniences. The result is a stylish reimagining of the
property, highlighting the communal bonds between people in a
modern-day space for like-minded creatives.
"There were two ideas that drove our work: the building as a
hub for community and the building as a work of art, then and
now," says Greg Gibson, Grizzly's chief creative officer. "This led
us to a brand concept rooted in the original artisan guilds, and
a brand narrative that celebrates history, belonging, and craft.
We were also inspired by the building's dedication, '...providing
comforts and conveniences that will afford practically unlimited
opportunity for pleasure and social diversions,' which is as
relevant today as when it was written in 1924."
Adds Rienne: "We loved the idea that we were mixing the
familiarity of the past with an unexpected dose of modernism. We
took inspiration from the associative ideals of guilds and gained
contextual insights from both the YMCA and the armed services
to provide a nostalgic nod to the past within the envelope of this
historic building."
In true Tribute Portfolio spirit, Rienne and her team took an
"It's 5 o'clock somewhere" approach and designed the bar as the
This page, from top left: The hotel bar, with a red, white, and blue color scheme,
is the hotel's central hub; the YMCA's former basement pool is now the Society
ballroom; 24-foot-tall ceilings and floor-to-ceiling drapes create a dramatic effect in
the Grace ballroom.
Continued on p. 48 〉〉〉

Winter 2019

47



NEWH - Winter 2019

Table of Contents for the Digital Edition of NEWH - Winter 2019

NEWH - Winter 2019
Table of Contents
GUEST PERSPECTIVE
WHO’S WHO
NEWS
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
INTERVIEW
SUSTAINABILITY
BrandED
Q&A: Dallas Bentley
Q&A: Valentina Castellon
Q&A: Monica Meade
ON THE COVER
PROJECT: Canvas Hotel
PROJECT: Greenwood
PROJECT: Civana Spa
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
PARTNER PROFILES
AD INDEX
NEWH - Winter 2019 - NEWH - Winter 2019
NEWH - Winter 2019 - Cover2
NEWH - Winter 2019 - Table of Contents
NEWH - Winter 2019 - GUEST PERSPECTIVE
NEWH - Winter 2019 - 5
NEWH - Winter 2019 - WHO’S WHO
NEWH - Winter 2019 - 7
NEWH - Winter 2019 - 8
NEWH - Winter 2019 - 9
NEWH - Winter 2019 - 10
NEWH - Winter 2019 - 11
NEWH - Winter 2019 - 12
NEWH - Winter 2019 - 13
NEWH - Winter 2019 - 14
NEWH - Winter 2019 - 15
NEWH - Winter 2019 - 16
NEWH - Winter 2019 - 17
NEWH - Winter 2019 - NEWS
NEWH - Winter 2019 - 19
NEWH - Winter 2019 - CONFERENCE ROUNDUP
NEWH - Winter 2019 - 21
NEWH - Winter 2019 - 22
NEWH - Winter 2019 - 23
NEWH - Winter 2019 - 24
NEWH - Winter 2019 - 25
NEWH - Winter 2019 - 26
NEWH - Winter 2019 - 27
NEWH - Winter 2019 - HAVE YOU SEEN?
NEWH - Winter 2019 - 29
NEWH - Winter 2019 - 30
NEWH - Winter 2019 - 31
NEWH - Winter 2019 - 32
NEWH - Winter 2019 - 33
NEWH - Winter 2019 - 34
NEWH - Winter 2019 - 35
NEWH - Winter 2019 - SCHOLARSHIPS
NEWH - Winter 2019 - 37
NEWH - Winter 2019 - 38
NEWH - Winter 2019 - 39
NEWH - Winter 2019 - INTERVIEW
NEWH - Winter 2019 - 41
NEWH - Winter 2019 - 42
NEWH - Winter 2019 - 43
NEWH - Winter 2019 - SUSTAINABILITY
NEWH - Winter 2019 - 45
NEWH - Winter 2019 - BrandED
NEWH - Winter 2019 - 47
NEWH - Winter 2019 - 48
NEWH - Winter 2019 - 49
NEWH - Winter 2019 - Q&A: Dallas Bentley
NEWH - Winter 2019 - 51
NEWH - Winter 2019 - Q&A: Valentina Castellon
NEWH - Winter 2019 - Q&A: Monica Meade
NEWH - Winter 2019 - 54
NEWH - Winter 2019 - 55
NEWH - Winter 2019 - ON THE COVER
NEWH - Winter 2019 - 57
NEWH - Winter 2019 - 58
NEWH - Winter 2019 - 59
NEWH - Winter 2019 - PROJECT: Canvas Hotel
NEWH - Winter 2019 - 61
NEWH - Winter 2019 - 62
NEWH - Winter 2019 - 63
NEWH - Winter 2019 - 64
NEWH - Winter 2019 - 65
NEWH - Winter 2019 - PROJECT: Greenwood
NEWH - Winter 2019 - 67
NEWH - Winter 2019 - 68
NEWH - Winter 2019 - 69
NEWH - Winter 2019 - 70
NEWH - Winter 2019 - 71
NEWH - Winter 2019 - PROJECT: Civana Spa
NEWH - Winter 2019 - 73
NEWH - Winter 2019 - 74
NEWH - Winter 2019 - 75
NEWH - Winter 2019 - 76
NEWH - Winter 2019 - 77
NEWH - Winter 2019 - 78
NEWH - Winter 2019 - 79
NEWH - Winter 2019 - CHAPTER HIGHLIGHTS
NEWH - Winter 2019 - 81
NEWH - Winter 2019 - 82
NEWH - Winter 2019 - 83
NEWH - Winter 2019 - 84
NEWH - Winter 2019 - 85
NEWH - Winter 2019 - 86
NEWH - Winter 2019 - 87
NEWH - Winter 2019 - 88
NEWH - Winter 2019 - 89
NEWH - Winter 2019 - 90
NEWH - Winter 2019 - 91
NEWH - Winter 2019 - SAVE THE DATE
NEWH - Winter 2019 - 93
NEWH - Winter 2019 - NEW MEMBERS
NEWH - Winter 2019 - 95
NEWH - Winter 2019 - 96
NEWH - Winter 2019 - 97
NEWH - Winter 2019 - 98
NEWH - Winter 2019 - 99
NEWH - Winter 2019 - 100
NEWH - Winter 2019 - 101
NEWH - Winter 2019 - 102
NEWH - Winter 2019 - 103
NEWH - Winter 2019 - PARTNER PROFILES
NEWH - Winter 2019 - 105
NEWH - Winter 2019 - AD INDEX
NEWH - Winter 2019 - Cover3
NEWH - Winter 2019 - Cover4
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